Customers don't limit their interactions with your organization to a single channel. They visit one site to consume content, another for transactions and a third to manage a profile. And then they use mobile apps for alerts, news and special offers, email or chat. Then they talk about you on Facebook or Twitter.

The good news is that cross-platform activity like this leaves behind an extensive data trail and gives you more opportunities to better understand your visitors.

Join us as David McBride, Director of Business Intelligence at Comcast Interactive Media addresses the crucial issues including: 

David will share case studies and show you how he's tackled this cutting edge analysis  at Comcast.You’ll leave with a wealth of ideas that you can start using right away to harness the power of customer analytics.