Reduce Tobacco Use Conference 2018

Agenda

  • Sunday, April 8, 2018
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    Pre-Conference Activities

    5:00 PM  -  7:00 PM
    Preconference Registration
  • Monday, April 9, 2018
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    Registration/Breakfast

    7:00 AM  -  8:45 AM
    Registration/Continental Breakfast
     

    Exhibit Time

    7:30 AM  -  5:00 PM
    Exhibit Area Open
     

    Welcome and Plenary Session

    8:45 AM  -  10:30 AM
    The State of Tobacco Control: The National Landscape of Federal, State and Local Regulation
    This presentation will provide an overview of national policy and prevention trends in tobacco control at all levels of government. Beginning with a brief discussion of the historical context of tobacco control law and policy in the United States, this session will describe the evolution of the federal government's role and how FDA regulatory activity intersects with state and local tobacco control. The session will then turn to the current federal regulatory scene, including the agency's July 28 announcement regarding nicotine reduction, flavors, and premarket review. Finally, this session will describe the national landscape of state and local tobacco control policy activity, including Tobacco 21, restricting the sale of flavored tobacco products, reducing tobacco-related disparities, regulating the retail environment, incorporating e-cigarettes and other emerging tobacco products into existing laws, and addressing the implications of legalized recreational marijuana for tobacco control. Attendee objectives: 1. Describe the evolution of tobacco control law and policy in recent history 2. Explain and evaluate the FDA's announced new direction on nicotine regulation in the current regulatory climate 3. Describe the national tobacco control policy landscape at the state and local levels 4. Discuss trends and emerging issues in tobacco control policy that are on the horizon for states and communities
    Speakers:
     
    10:30 AM  -  10:45 AM
    Break
     

    Concurrent Session I

    10:45 AM  -  12:15 PM
    Community and Four Year Colleges: Decreasing Disparities through Better Policies and Compliance
    All public four-year universities in California became 100 percent smoke-free and tobacco-free in 2017 but community colleges weren’t covered by the policy. However, community college students are more likely to come from disadvantaged backgrounds than their four-year student peers and the harmful effects of tobacco use disproportionately impact them and their families. To address this injustice, members of the California Community Colleges (CCC) Black Student Caucus, alongside a statewide coalition of students called COUGH (Campuses Organized and United for Good Health), have launched a system-wide campaign to adopt system-wide smoke-free and tobacco-free policies. Details of the student advocacy approach along with lessons learned will be highlighted. While adoption of tobacco-free policies may be challenging, sustaining the policies post-implementation can be even more difficult. Recognizing that passive approaches to policy enforcement do not fully prevent tobacco use on campus, college advocates in California have been experimenting with other strategies such as promoting tobacco cessation services, offering peer-to-peer educational outreach, creating policy ambassador programs and working with campus police to issue citations/fines.
    10:45 AM  -  12:15 PM
    E-cigarette Prevention: Partnering with Schools and Messaging the Adolescent Way
    Electronic cigarette use now exceeds traditional cigarette smoking among American teens. This session will include a display of a wide variety of e-cigarettes and related products, along with videos demonstrating how these products are attemping to appeal to youth. Eastern Virginia Medical School will also provide insights from recent research that found that youth incorrectly believe that e-cigarettes emit harmless water vapor, do not contain nicotine, are less addictive, and are healthier than traditional cigarettes. The session will also address school policy and prevention program strategies as well as prevention recommendations from teen focus groups, including simple, straightforward messaging via online platforms, focusing on facts and avoiding accusatory statements.
    10:45 AM  -  12:15 PM
    Key Strategies for Success in Tobacco Prevention and Control
    Community-based collaboration is effective in reducing rates of tobacco use and preventing youth initiation. The Virginia Planning District 10’s Tobacco Free Community Coalition (TFCC) will highlight strategies to mobilize partners from a variety of sectors, including government, health systems, nonprofits and civic organizations. The session will highlight TFCC’s success in passing a cigarette excise tax in 2015. The Partnership for a Healthy Mississippi has understood from its inception that in order to change the image and culture of tobacco within the state, a strong core of community support has to be at the foundation. With two decades of experience, The Partnership for a Healthy Mississippi will highlight 20 lessons learned, including examples of involvement in community level interventions and activities to support the elimination of tobacco-related disparities.
    10:45 AM  -  12:15 PM
    The Latest on Products: Flavored Cigars and Dripping Technology
    This session will discuss the prevalence of flavored cigar use among youth and young adults, marketing and promotion of flavored cigars, and policy options to address flavored cigar use. It will also explain e-cigarette "dripping" and Automated Dripping Devices (ADD) and describe the prevalence of use and the potential for harm.
    10:45 AM  -  12:15 PM
    Youth In Action: Advocating for 100% Comprehensive Tobacco-Free and E-Cigarette-Free Schools
    Youth can play a critical role in the success of any effort to influence decision-makers. The Virginia Foundation for Healthy Youth’s statewide youth volunteer group, Y Street, demonstrates that youth can help motivate policy change to address the tobacco epidemic by advocating for 100 percent tobacco-free and e-cigarette-free school environments, including successfully convincing nine school divisions in the last 15 months to adopt comprehensive tobacco-free policies. This session will explain the issue of creating comprehensive tobacco-and e-cigarette-free schools through a case study of Virginia's 24/7 campaign. The audience will learn about campaign survey results, campaign strategy, event execution, key meetings and other continued efforts to implement, communicate and enforce tobacco-free school policies in Virginia. Attendees will recognize the critical role youth advocates serve in influencing decision-makers, while also recognizing the appropriate blend of youth empowerment and adult coordination for successful youth involvement and campaign outcomes.
     

    Lunch and Plenary

    12:15 PM  -  1:45 PM
    How to Identify and Reach At-Risk Teens: Peer Crowd Segmentation
    The Virginia Foundation for Healthy Youth has pioneered effective peer-crowd-targeted prevention campaigns. This presentation will review the science of peer crowds using brand-new data from the Virginia Youth Survey. Interventions designed to reach specific peer crowds will be discussed, including how messages are tailored to the unique values of each crowd and how digital and social media can be targeted to their interests.
     
    1:45 PM  -  2:00 PM
    Break
     

    Concurrent Session II

    2:00 PM  -  3:30 PM
    A Subversive Approach to Sustainability
    The first thing that comes to mind when we hear "sustainability” is funding. However, initiatives that have been launched have already solved 90% of the sustainability problem. The challenge of sustainability is in maintaining and growing programs in environments in which future funding is unavailable or will be drastically reduced. A subversive view of sustainability focuses on actions that communicate your cause so that others can get behind it with all types of resources critical to maintaining programs and their outcomes.
    Speakers:
    2:00 PM  -  3:30 PM
    Addressing Disparities Due to Retail Environments: Data, Strategies and Policy Change
    This session will explore the importance of employing environmental strategies to combat tobacco-related health disparities. We will discuss tobacco industry marketing tactics that target vulnerable populations through product placement, pricing and promotion and how this affects youth tobacco-use initiation and cessation attempts for current smokers. Regulation of point-of-sale tobacco marketing practices are not as widespread or commonly employed as taxation or clean indoor air laws; however, evidence suggests they are potentially powerful and underutilized policy options. We will discuss these options and give examples of several states and localities that have implemented policies around the retail environment.
    2:00 PM  -  3:30 PM
    Ready to Save Lives? How Cessation Policy Coverage and Motivational Interviewing Help Make it Happen
    Tobacco use remains the leading preventable cause of death in the United States; this presentation will outline current tobacco cessation coverage requirements, explain what agencies oversee health-care regulation and explore what states have done to clarify coverage in their state. Motivational interviewing techniques have shown to be very useful and effective in helping patients make behavior changes. This presentation will address these techniques and demonstrate their use with patients.
    Speakers:
    2:00 PM  -  3:30 PM
    Thoughtful Social Media Content about Chewing Tobacco with Country Teens
    This session will demonstrate how to collect the necessary audience insights and turn them into relevant content for at-risk youth. In addition, examples of a lifestyle-branded tobacco prevention campaign in Virginia will be provided to show how culturally-relevant content drives more online engagement than content delivering a plain tobacco message. The Down and Dirty campaign reaches high school youth in Virginia who are interested in trucks, mudding, and other activities matching a ""Country"" lifestyle. This session will discuss impact and takeaways from recent campaign messaging, which used a culturally relevant metaphor of country teens saving money by choosing to live dip-free and showed them culturally relevant items they can buy with those savings.
    2:00 PM  -  3:30 PM
    Virginia Adult Tobacco Survey: A New Research & Evaluation Tool for Tobacco-Control Practice
    This session will discuss the Virginia Adult Tobacco Survey, how to access its data, and ideas for its use to support program goals. Examples of current use of this data within the Virginia Department of Health will be shared. A brainstorming session will follow the presentation to highlight practical use of this data based on your own tobacco control activities as well as to discuss potential additions to the next iteration of this new survey.
     

    Sub-Plenary

    3:45 PM  -  5:00 PM
    Abuse Potential of E-Cigarettes and Implications for Users
    Electronic cigarettes often contain nicotine and user rates are increasing, but their abuse potential (the likelihood that a user will maintain persistent use and dependence) remains unknown. Virginia Commonwealth University researchers are working to determine the abuse potential of e-cigarettes vs. other tobacco/nicotine products in cigarette smokers and e-cigarette users. This session will provide an overview of abuse potential and its importance for tobacco control.
    3:45 PM  -  5:00 PM
    Engaging and Empowering Youth for Tobacco Control: In Person and Online Strategies
    This session will showcase two youth training programs. Health Promotion Council’s Advocacy Institute (AI) works to engage and empower Philadelphia’s most at-risk youth to resist tobacco marketing and to build their own counter-marketing tools. AI is anchored in theories of empowerment and innovation and is designed to inspire and support participants to create sustainable change. This framework is especially important for vulnerable populations, because the impact of their education is sustainable and self-driven and ensures their advocacy is relevant to the community and culture, resulting in a greater positive impact. The Campaign for Tobacco-Free Kids’ award-winning Taking Down Tobacco program is a comprehensive youth advocacy training program created in partnership with the CVS Health Foundation that educates and engages youth through free online and in-person trainings. The program empowers youth to create change in their schools, communities and states to help achieve the first tobacco-free generation. This session will include a youth presenter from Health Promotion Council's Advocacy Institute.
    3:45 PM  -  5:00 PM
    Sub-Plenary Option 3 Title - TBA
    Speaker and Session Description coming soon!!!
     

    Reception

    5:00 PM  -  7:00 PM
    Networking Reception
  • Tuesday, April 10, 2018
  •  

    Exhibit Time

    7:00 AM  -  5:00 PM
    Exhibit Area Open
     

    Registration/Breakfast

    7:30 AM  -  8:30 AM
    Registration/Breakfast
     

    Welcome and Plenary Session

    8:30 AM  -  10:00 AM
    ACES (Adverse Childhood Experiences): Increased Risk Tobacco or Substance use
    We live in a society in which the health and life prospects of our youth are plagued by widespread exposure to adverse childhood experiences (ACEs), and its disruptive impacts on lifelong health, learning and behavior.  ACEs are implicated in a variety of substance-use problems, including tobacco use. As ACE scores increase, so do the risk and prevalence of tobacco use. Learn about that connection along with strategies to reduce the effect of ACES on youth tobacco use. Session objectives for attendees include: understanding the clinical and theoretical contexts of adverse childhood experiences; recognizing the relationship between exposure to adverse childhood experiences and youth substance use; and learning about evidence-based strategies to reduce the effect of ACEs.
    Speakers:
     
    10:00 AM  -  10:15 AM
    Break
     

    Concurrent Session III

    10:15 AM  -  11:45 AM
    Surviving Tobacco's Toll
    A six-time oral, head and neck cancer survivor, Ronnie Trentham has spent more than a decade sharing his survivor story with tens of thousands of students and health professionals across the nation, encouraging them to use their unique abilities and talents to make their communities better, healthier places. Trentham promotes tobacco cessation and prevention by telling audiences about the ongoing and lasting effects that tobacco use has had on his health. Designated by the American Cancer Society as one of its 2015 Global Relay for Life Heroes of Hope, Trentham faces the challenges of life with a positive attitude.
    Speakers:
    10:15 AM  -  11:45 AM
    The Latest on Products: Flavored Cigars and Dripping
    This session will discuss the prevalence of flavored cigar use among youth and young adults, marketing and promotion of flavored cigars, and policy options to address flavored cigar use. It will also explain e-cigarette "dripping" and Automated Dripping Devices (ADD) and describe the prevalence of use and the potential for harm.
    10:15 AM  -  11:45 AM
    The Partnership Approach: Fact-Fed, Youth-Led
    Nearly 95 percent of smokers start before the age of 21. Given the epidemiology of smoking and other tobacco initiations, programmatic attention towards youth prevention and advocacy work is just as vital today as it was in its beginnings. This session will show how Generation FREE™ (The Partnership for a Healthy Mississippi’s 7th- to 12th-grade, youth-led tobacco-prevention program) has proven that effective and youth-led messaging, contributions and activities are vital components in building lifelong agents of change for tobacco prevention. Mississippi's high school smoking rate has dropped a tremendous 23.1 percent since the implementation of The Partnership's youth tobacco-control programs in 1999.
    10:15 AM  -  11:45 AM
    When Youth Talk, Adults Listen: Engaging Youth Leaders in Policy Change
    Evolvement is an award-winning youth engagement model that empowers teens to be agents of change in their communities. The model is built on the CDC’s Best Practices for Youth Engagement and more than a decade of experience engaging youth in public health in Virginia, New Mexico, Nevada, Missouri, Louisiana, Colorado and Alberta, Canada. This framework has been successfully applied to campaigns such as tobacco retail licensing in Denver; tobacco-free schools in New Mexico and Virginia; and smokefree workplaces in Louisiana. This session will review the youth engagement model and share lessons learned and critical keys to success. In addition, the session will discuss how to achieve balance between policy change and youth engagement objectives and explore ways to keep youth engaged and connected as they work on multi-year campaigns.
    Speakers:
     

    Substance Use Conference Registration

    11:00 AM  -  11:45 PM
    Substance Use Conference Registration Opens
     
    11:45 AM  -  12:00 PM
    Break
     

    Lunch and Plenary

    12:00 PM  -  1:30 PM
    Lunch and Plenary: The Unifying Prevention Message for Youth
    The U.S. has learned hard lessons from its long experience with Big Tobacco. The tremendous public health progress that has been achieved in de-normalizing tobacco use and reducing national rates of use provides a model for reducing the negative consequences of the use of alcohol, marijuana and other drugs, particularly among youth. This presentation will relate these lessons to the contentious battle the nation faces over adding marijuana to tobacco and alcohol as a third legal drug for adults. Past experiences with tobacco can improve our approach not only to marijuana but to the thousands of other addictive chemicals that stimulate the brain including cocaine, methamphetamine, heroin and fentanyl. National data will be presented demonstrating the interconnectedness of youth use of cigarettes, alcohol and marijuana. Rather than face youth substance use as specific to individual substances (e.g., tobacco, alcohol), circumstances of use (e.g., drunk driving) or amounts of use (e.g., binge drinking), the better prevention goal for youth is One Choice -- “No use of any tobacco, alcohol, marijuana or other drugs for youth under age 21 for health.” This presentation will enlist the impressive tobacco prevention enterprise to focus on the connection of youth tobacco use to the use of alcohol, marijuana and other drugs. Broadening the aim of tobacco prevention will not weaken but support and extend the powerful and successful efforts now succeeding in curbing tobacco use, especially, but not only, among youth. Learning Objectives: 1. Compare Big Tobacco to Big Marijuana and identify lessons that can be applied to reduce marijuana and other drug use. 2. Describe the long-term trends in youth substance use and focus on the dramatic, sustained growth in the percentage of youth who have made the One Choice not to use any alcohol, tobacco, marijuana or other drugs over the past four decades. 3. Define the unified youth prevention message as no use of any tobacco, alcohol, marijuana or other drugs.
    Speakers:
     
    1:30 PM 
    Reduce Tobacco Use Conference Adjourns
     

    Substance Use Post Conference Welcome and Keynote

    1:45 PM  -  3:30 PM
    Framing as an Approach to Communication
    The presentation will introduce framing as an approach to evidence-based communications and outline common communications challenges faced by advocates and communicators in health and substance use related fields. The workshop will pay particular attention to framing challenges related to substance use prevention, and will offer insights into how to apply our findings to participants’ communications. Six topical breakout sessions will follow the keynote.
     
    3:30 PM  -  3:45 PM
    Break
    3:45 PM  -  4:45 PM
    Keynote Session Continuation - Topic Specific Breakout Sessions
    4:45 PM  -  5:00 PM
    Break
    5:00 PM  -  5:30 PM
    Keynote Session Take Away
  • Wednesday, April 11, 2018
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    Exhibit Time

    7:30 AM  -  12:30 PM
    Exhibit Area Open
     

    Registration/Breakfast

    7:45 AM  -  8:45 AM
    Substance Use Registration/Continental Breakfast
    Welcome address will start at 8:40 am at the end of breakfast.
     

    Concurrent Session I

    9:00 AM  -  10:15 AM
    Behavioral Health Disparities
    Session description coming soon
    9:00 AM  -  10:15 AM
    Understanding ACES (Adverse Childhood Experiences): Building Self-Healing Communities
    The ACEs presentation will focus on the following themes: 1.) Understand the Adverse Childhood Experiences (ACEs) Study background, research findings, and implications; 2.) Discuss how ACEs impact brain development and function as an adaptive response to environmental circumstances (why a child/youth acts the way they do); 3.) Understand the impact ACEs have had on your own lives (directly or indirectly) and your view of the world and others; 4.) Begin community conversations focused on thinking of ways to help children and youth, as well as support each other.
     
    10:15 AM  -  10:30 AM
    Break
     

    Concurrent Session II

    10:30 AM  -  11:45 AM
    Community Impact of Marijuana
    Session Description coming soon
    10:30 AM  -  11:45 AM
    Lock and Talk Virginia: A Community Suicide Prevention Program for ALL Virginia
    The Lock and Talk Presentation will discuss how Lock and Talk Virginia was developed for expansion across the state. The presentation will include the following: 1.) Three elements of a comprehensive approach to suicide prevention in any community; 2.) Understand why lethal means safety is an essential component of a comprehensive community suicide prevention plan; 3.) Discuss ways to mobilize coalitions to achieve goals of an environmental suicide prevention strategy.
    Speakers:
     
    12:00 PM  -  1:00 PM
    Lunch
     

    Concurrent Session III

    1:00 PM  -  2:15 PM
    Counter Tools-Setting an Agenda for Healthy Retail by Merging Streams of Data, Educating Communities
    Counter Tools staff will lead CSBs in a discussion of data collected to date using the Store Audit Center© and how that data can be analyzed and displayed for community education using the Virginia Store Mapper©. Additionally, we will preview the improved software to be used in the upcoming two-year data collection cycle.
    Speakers:
    1:00 PM  -  2:15 PM
    Understanding ACES (Adverse Childhood Experiences): Building Self-Healing Communities
    The ACEs presentation will focus on the following themes: 1.) Understand the Adverse Childhood Experiences (ACEs) Study background, research findings, and implications; 2.) Discuss how ACEs impact brain development and function as an adaptive response to environmental circumstances (why a child/youth acts the way they do); 3.) Understand the impact ACEs have had on your own lives (directly or indirectly) and your view of the world and others; 4.) Begin community conversations focused on thinking of ways to help children and youth, as well as support each other.
     
    2:15 PM  -  2:30 PM
    Break
    2:30 PM  -  3:15 PM
    Closing Recognition Ceremony
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