Relationship Marketing: Genuine Engagement Online and Off


December 2, 2016
9:30 am - 12:30 pm

Create a "connection" plan for your current and potential target audience for your Nonprofit.
We'll show you how to set up a step by step plan to truly connect with your donors, volunteers and those you serve in meaningful ways to help you grow. We'll cover email, social media and direct mail and how to use these tools to create easy ways to connect with your audience and help them spread the word about your great cause.
What we'll cover (including a workbook to take back to the office):
  • Creating a Framework for Marketing that Works
  • Set Marketing Goals and Objectives
  • Run Campaigns on Channels that Matter
  • Get Measurable Results from Your Marketing and Outreach 
The Audience for this workshop would be nonprofit professionals of all levels.  We will be taking an overarching strategy approach that will benefit Executive Directors, as well as demonstrating some actual tools which will benefit those who are working on the day to day marketing activities for their organizations... and who are we kidding, often times in the nonprofit world, those folks are the same person!



Make the most of your learning!

  • Learning in pairs makes it easier to use session content back at your organization. Bring a colleague and save $55 on the second registration. Both participants must be registered at the same time, for the same seminar, and the discount will be automatically applied.

  • Stay the day and continue in your professional development training. Attend the morning and the afternoon sessions and save $55 on your second session. After you register for the first seminar, your discount code will appear in your confirmation email. Use that code when you register for the second seminar to receive your discount.
9:30am -12:30pm Relationship Marketing: Genuine Engagement Online and Off- $125
1:30pm – 4:30pm Marketing Analytics: Using Data to Work Smarter- $125



  • Where

  • Center for Nonprofit Management
    1000 North Alameda Street
    Los Angeles, California 90012
    (213) 266-8464

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