Revenue Development Staff Training January 2017

Fundamentals of Fundraising Events

This course will provide participants a comprehensive view of March of Dimes’ fundraising events. From gaining awareness of what a culture of philanthropy means to understanding the motivations of donors, attendees will participate in activities that reinforce what was learned in the March for Babies and Special Event prerequisite on-line courses. Key concepts include leading with mission as the focus for fundraising and recruiting, activating and retaining high-level volunteers and partners.
After this course, students will have an understanding of:
• The importance of fundraising events and their role in the Foundation’s success
• Best practices for our fundraising events
• Mission facts that are essential to “selling”
• What motivates donors to give
• Fundamentals of corporate sponsorships (market and national level)
• How to recruit and activate high-level event chairs and committees.

Sunday, January 22 is a travel day, the training will begin on Monday, January 23. 


  • When

  • Sunday, January 22, 2017 - Thursday, January 26, 2017

  • Where

  • Kimpton Hotel Palomar
    117 South 17th Street at Sansom
    Philadelphia, Pennsylvania 19103