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Fundamentals of Fundraising Events
This course will provide participants a comprehensive view of March of Dimes’ fundraising events. From gaining awareness of what a culture of philanthropy means to understanding the motivations of donors, attendees will participate in activities that reinforce what was learned in the March for Babies and Special Event prerequisite on-line courses. Key concepts include leading with mission as the focus for fundraising and recruiting, activating and retaining high-level volunteers and partners.After this course, students will have an understanding of:• The importance of fundraising events and their role in the Foundation’s success• Best practices for our fundraising events• Mission facts that are essential to “selling”• What motivates donors to give• Fundamentals of corporate sponsorships (market and national level)• How to recruit and activate high-level event chairs and committees.
Sunday, January 22 is a travel day, the training will begin on Monday, January 23.
Sunday, January 22, 2017 - Thursday, January 26, 2017
Kimpton Hotel Palomar117 South 17th Street at SansomPhiladelphia, Pennsylvania 19103
March of Dimes
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