Unlike city centre revenue management, optimising revenues at resorts and destination hotels frequently asks for a more sophisticated approach to demand management; what may be viewed as best practice in a city centre hotel may not work as effectively in a resort property. Non-rooms revenue plays a significant part in profit contribution, calling for different decisions and meaning that many of the metrics used in city centre hotels have less relevance.This two-day workshop provides a practical introduction to rooms revenue management for resort and destination hotels, and extends to revenue management across other profit centres including food and beverage, meeting space and the spa. The workshop offers practical advice on how to create a robust 12-month revenue management strategy, the key steps to building a dynamic pricing strategy, and how to optimise revenues in both high and low demand periods. Finally, the workshop focuses on practical application of the steps required to implement revenue management in an organisation, the skills to communicate revenue management strategies to the wider team, and supporting reports to use on a day-to-day basis, ensuring a rapid return on workshop investment.
Tuesday, March 21, 2017 - Wednesday, March 22, 2017 9:30 AM - 5:30 PMGMT Time
TotnesThe Elmhirst CentreDarlington HallTotnesDevon TQ9 6ELUnited Kingdom01803 847000
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