Summary

Social media is having an increasing impact on search engine results. Brands that understand and integrate social communications with their search engine optimization strategies have a sizeable advantage over their competitors with a greater number of inbound links.

The social media and search worlds are colliding causing big opportunities as well as major challenges for marketers and communicators. This leadership forum will focus on demonstrating case studies of how leading brands are integrating their social and search strategies and campaigns.

We will address the following questions:

• What are the most effective case studies that demonstrate how leading brands use social media to build inbound links?
• What are the best practices regarding linking strategies while developing content?
• Why is sound content strategy essential to success?
• How do you optimize content when you are not in complete control of it?
• What are best practices to have your social media links indexed on the top search engines including Google, YouTube, and Yahoo?
• Why are branded “in-house” social networks, blogs, and communities a valuable means to generate content and inbound activity?