We are witnessing a seismic shift in consumer buying behavior: customers’ are demanding greater access to data, yet increasingly block traditional marketing messages. This means many tried and true marketing methods are no longer effective at bridging the gap–including many digital strategies.
Today, more often than not, the buying cycle starts with customers searching your website for information–and, in turn, you become equipped with a wealth of knowledge on the prospect’s interests and browsing history before they even pick up the phone. This can only be achieved with a wide-ranging inbound or content marketing strategy. When well executed, inbound marketing drives business growth by leveraging content that educates customers, including things like thought leadership, blogs, eBooks, buying guides, videos, and FAQs; all of the items customers’ use to proactively engage with your business.
During this workshop, Luke Summerfield, director of inbound marketing at Savvy Panda (a Hubspot partner agency), will walk you through a successful inbound marketing strategy through an interactive discussion of real world case studies from companies using it successfully. Immediately following, we will break into small work groups so that you can collaborate with your peers to develop a tangible action plan you can immediately apply to your business.
About Luke Summerfield
Through his work as director of inbound marketing for Savvy Panda, Luke has become recognized as an industry leading inbound marketing specialist. He is also an expert in executing progressive strategies that integrate content, relationships, automation and communities to drive lead generation and build brands people love. On behalf of Savvy Panda, Luke and his team develop web and marketing success stories for medium to fortune 100 companies. Luke is also the head instructor of Master Inbound, a comprehensive online inbound marketing training course. When: Thursday, September 19th, 2013 7:30 AM - 9:00 AM
Where: HNI 16805 W Cleveland Ave New Berlin, WI 53151 (large lot with plenty of parking) Investment: Early registration discount if registered by Monday, September 16th (After September 16th add $10 per registration) $20 members $30 non-members
Thursday, September 19, 2013 7:30 AM - 9:00 AM
HNI16805 W Cleveland Ave(large lot with plenty of parking)New Berlin, Wisconsin 53151
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