"Webinars are a great way to learn the intricacies of fundraising.
You listen to the webinar as a group and share ideas and thoughts with other professionals. 
It is a very valuable experience."
 

AFP Orange County Webinars
2nd Friday of Every Month - 11:30 a.m. - 1:00 p.m. / Bring a Brown Bag Lunch
Join us for the next Webinar
at the offices of our partner, OneOC

1901 East Fourth Street #100 in Santa Ana, CA 92705
Limited Space.  Reserve Soon.
(Non-Members will Need a Credit Card to secure a Registration)

Only $20 for Non-Members, FREE for AFP Members
(Click to Register)
Register
Friday, September 8, 2017
Online Registration Deadline: Tuesday, September 5, 2017 at Noon

11:30 a.m. - 1:00 p.m. - Brown Bag Lunch
at OneOC in Santa Ana

How to Measure and Grow Major Gifts

Measuring, reporting and analyzing your major gift program is critical for success in raising major gifts. Join us to learn how to measure more than simply dollars raised. While dollars raised is one important factor, it’s certainly not the only one to consider. Do you know your major gift donor retention rate? What about your ask to thank ratio? Do you know how satisfied your donors are with your programs? Do donors trust  your leaders? Join us to learn what and how to measure, as well as set how to set appropriate long and short term goals for your major gift program.

At the end of this session participants will know how to:

  • Identify long and short term metrics for your major gift program
  • Set appropriate long and short term goals
  • Develop dashboards for reporting to board members

ABOUT THE PRESENTER:

Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics. She became an AFP certified Master Trainer in 2009. Amy recently completed her service as the president of the board of the Association of Fundraising Professionals – New Jersey Chapter. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. Check out her blog and video posts at www.amyeisenstein.com for free fundraising tips and best practices.


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Speaker and Subject Information

  • When

  • Friday, September 8, 2017
    11:30 AM - 1:00 PM

  • Where

  • One OC
    1901 East Fourth Street #100
    Santa Ana, California 92705

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