The Essentials of Typography
Typefaces, kerning and font-pairing… Oh my! The seasoned graphics professional as well as the ad hoc marketing person wearing multiple hats in a small firm can be vulnerable to typographical missteps that can surreptitiously weaken the design impact of a presentation or proposal package in a competitive market. This SMPS Boot Camp will examine some good and bad examples of typography, review basic elements for beginners, delve into tips and tricks to make sure layouts look their best, and cover some of today’s hottest typography trends to bring your marketing materials up to date.
Join Andrea Vom Ende Thoma, a Graphic Designer and Design Instructor at The Art Institute of Atlanta, as she helps us to navigate the murky waters of typography and empowers us with the awareness and tools to feel confident that our next layout represents the best of our company’s brand.
Session Learning Objectives:
Understand why typography is important: examining the good, the bad and the ugly.
- Know typography terminology, font basics and “personalities”
- Receive easy tips and tricks to make sure layouts look great, including basics of font pairing
- Learn hot typography trends
CPSM CEUs: 1.5 hours
Domains Covered: 1 - Marketing Research, 2 - Marketing Planning
Boot Camp Instructor:
Andrea Vom Ende Thoma
Graphic Designer and Instructor
The Art Institute of Atlanta
Born and raised in Santiago, Chile, Andrea started her journey after graduating from Journalism school at Gabriela Mistral University. Her sense of adventure and love for creativity brought her to Atlanta to pursue a career in commercial arts at The Art Institute of Atlanta. She earned a BFA in graphic design but fell in love with teaching, so she went on to pursue a Masters degree in Graphic Design at The Savannah College of Art & Design. Upon graduation, Andrea worked as a freelance designer for several companies, including a non-profit organization linked to Children’s Healthcare of Atlanta. Andrea currently works as a graphic design instructor at The Art Institute of Atlanta and Kennesaw State University. She has been teaching for nearly 6 years and also works part time as a graphic designer at company that specializes in signs and graphics for exhibits.
Tuesday, April 11, 2017 8:00 AM - 10:00 AMEastern Time
JE Dunn Construction2555 Cumberland Parkway SEAtlanta, Georgia 30339USA
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