The Essentials of Crisis Management and Media Training
Every organization will have a day when something goes wrong. The best firms will have a plan in place for those days. What do you do when crisis strikes?
During this boot camp session, The Wilbert Group will provide insights on how to respond in a crisis, including how to evaluate the risks, determine what to say and when to say it, how to know if it’s time to put the CEO on center stage and how – if possible - to diffuse the crisis. The session will also include media training tips on preparing for a big interview (which can help in good times and in bad) and how to focus your messaging to mitigate a crisis and/or to put your company/brand in the most positive light.
Session Learning Objectives:
- Be prepared to respond in a crisis
- Understand how to plan for and manage in a crisis situation
- Receive media training tips, including how to prepare your top level executives for interviews
CPSM CEUs: 1.5 hours
Domains Covered: 2 - Marketing Planning
Boot Camp Instructors:
Executive Vice President, The Wilbert Group
Mark Braykovich provides clients with a unique perspective on communications strategies. He combines knowledge gained from 20+ years in the media business with another decade in public relations to help clients craft the best communications plans, whether external or internal. He works closely with clients in each of The Wilbert Group’s key practice areas, including corporate, professional services and real estate, and also leads the firm’s crisis communications practice.
Before arriving at The Wilbert Group, Mark directed the PR efforts of Atlanta-based law firm Troutman Sanders, helping the firm gain extensive coverage of its expansion across the United States and in China. He was also a Senior Vice President for Hellerman Baretz Communications, a New York-based PR firm specializing in representing law firms and professional service firms. As a journalist, Mark covered the rise and fall of companies as a business reporter and led teams of reporters and editors as a senior editor at newspapers in Ohio and Georgia. His last newspaper role was Business Editor of The Atlanta Journal-Constitution.
Account Executive, The Wilbert Group
Drawing upon 8 years of experience with professional services firms, Hank Sforzini serves several of The Wilbert Group’s corporate and professional services accounts. His expertise includes public relations, corporate communications, crisis communications, content strategy, media relations, and social media.
He has secured coverage for his clients in top-tier publications, including Architectural Digest, NPR, the Atlanta Business Chronicle, and Popular Mechanics. Hank joined The Wilbert Group after stints with two nationally-recognized Am Law 200 firms and a leading IT/low voltage consulting and design firm in the A/E/C industry.
Thursday, February 16, 2017 8:00 AM - 10:00 AMEastern Time
JE Dunn Construction2555 Cumberland Parkway SEAtlanta, Georgia 30339USA
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