Social Communications & Healthcare 2011 - Case Studies & Roundtables - Agenda | Online Registration by Cvent

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Agenda

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Tuesday, July 12, 2011
Wednesday, July 13, 2011

Optional
Fee

Tuesday, July 12, 2011

6:00 PM - 8:00 PM

Pfizer Sponsored Networking Reception at the Roger Smith Hotel

Fee

Wednesday, July 13, 2011

8:00 AM - 8:30 AM	Registration & Networking Breakfast
8:30 AM - 8:45 AM	Introductory Comments Steve Etzler, Founder and CEO, Business Development Institute & Adam Dictrow, Divisional Vice President, MultiVu
8:45 AM - 9:15 AM	Keynote Case Study: Innovating Communications at Pfizer Presented by: Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
9:15 AM - 9:35 AM	Case Study: How to Use Social Media to Engage with Physicians Online Presented by: Lance Hill, CEO, Within3
9:35 AM - 9:55 AM	Case Study: J&J Showcases Global Sustainability Digitally & Socially Presented by: Patrick McCrummen, Sr. Director, Corporate Citizenship, Johnson & Johnson & Beth Bengtson, Principal, Hale Advisors, Inc.
9:55 AM - 10:15 AM	Break
10:15 AM - 10:35 AM	Case Study: Martek Biosciences Interacts with Boomers Online Presented by: Andrea Martin, Manager, Brand Public Relations, Martek, now a division of DSM Nutritional Products & Anthony Martin, Public Relations Manager, Martek, now a division of DSM Nutritional Products
10:35 AM - 10:55 AM	Case Study: North Shore - LIJ Health System Connects with Both Healthcare Professionals & Consumers Presented by: Brian Mulligan, Assistant Vice President of Public Relations, North Shore - LIJ Health System
10:55 AM - 11:15 AM	Case Study: Shire Pharmaceuticals Partners w/ Nonprofit Philabundance to Achief CSR Objectives w/SM Presented by: Matt Cabrey, Senior Director, Corporate Communications, Shire Pharmaceuticals
11:15 AM - 11:35 AM	Case Study: Achieving Success in Social Media Through User Generated Content Presented by: Gregg Fisher, Managing Director, LBi Health & Shin Sawada, Senior Product Manager, Bristol-Myers Squibb
11:35 AM - 12:00 PM	Break
12:00 PM - 12:30 PM	Roundtable Session 1

Roundtable Session 1

	*Dealing with the FDA and Regulations*
	*Measuring and Monitoring Social Media*
	*Connecting with Healthcare Professionals*
	*Educating Consumers Socially*
	*Mobile Meets Social for Healthcare*
	*Best Practices with Using Twitter*
	*Social Communications for Hospitals*
	*Using Social Media to Improve Employee Comm/Morale*
	*Real-Time Crisis Management & Social Media*
	*Selling Social to Senior Management*
	*How do you Best Organize Your Team for Social*

12:30 PM - 1:00 PM

Roundtable Session 2

Roundtable Session 2

	*Dealing with the FDA and Regulations*
	*Measuring and Monitoring Social Media*
	*Connecting with Healthcare Professionals*
	*Educating Consumers Socially*
	*Mobile Meets Social for Healthcare*
	*Best Practices with Using Twitter*
	*Social Communications for Hospitals*
	*Using Social Media to Improve Employee Comm/Morale*
	*Real-Time Crisis Management & Social Media*
	*Selling Social to Senior Management*
	*How do you Best Organize Your Team for Social*

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