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Tuesday, July 12, 2011
Wednesday, July 13, 2011
Optional
Fee
Tuesday, July 12, 2011
6:00 PM - 8:00 PM
Pfizer Sponsored Networking Reception at the Roger Smith Hotel
Wednesday, July 13, 2011
8:00 AM - 8:30 AM
Registration & Networking Breakfast
8:30 AM - 8:45 AM
Introductory Comments
Steve Etzler, Founder and CEO, Business Development Institute & Adam Dictrow, Divisional Vice President, MultiVu
8:45 AM - 9:15 AM
Keynote Case Study: Innovating Communications at Pfizer
Presented by: Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
9:15 AM - 9:35 AM
Case Study: How to Use Social Media to Engage with Physicians Online
Presented by: Lance Hill, CEO, Within3
9:35 AM - 9:55 AM
Case Study: J&J Showcases Global Sustainability Digitally & Socially
Presented by: Patrick McCrummen, Sr. Director, Corporate Citizenship, Johnson & Johnson & Beth Bengtson, Principal, Hale Advisors, Inc.
9:55 AM - 10:15 AM
Break
10:15 AM - 10:35 AM
Case Study: Martek Biosciences Interacts with Boomers Online
Presented by: Andrea Martin, Manager, Brand Public Relations, Martek, now a division of DSM Nutritional Products & Anthony Martin, Public Relations Manager, Martek, now a division of DSM Nutritional Products
10:35 AM - 10:55 AM
Case Study: North Shore - LIJ Health System Connects with Both Healthcare Professionals & Consumers
Presented by: Brian Mulligan, Assistant Vice President of Public Relations, North Shore - LIJ Health System
10:55 AM - 11:15 AM
Case Study: Shire Pharmaceuticals Partners w/ Nonprofit Philabundance to Achief CSR Objectives w/SM
Presented by: Matt Cabrey, Senior Director, Corporate Communications, Shire Pharmaceuticals
11:15 AM - 11:35 AM
Case Study: Achieving Success in Social Media Through User Generated Content
Presented by: Gregg Fisher, Managing Director, LBi Health & Shin Sawada, Senior Product Manager, Bristol-Myers Squibb
11:35 AM - 12:00 PM
Break
12:00 PM - 12:30 PM
Roundtable Session 1
Roundtable Session 1
Dealing with the FDA and Regulations
Measuring and Monitoring Social Media
Connecting with Healthcare Professionals
Educating Consumers Socially
Mobile Meets Social for Healthcare
Best Practices with Using Twitter
Social Communications for Hospitals
Using Social Media to Improve Employee Comm/Morale
Real-Time Crisis Management & Social Media
Selling Social to Senior Management
How do you Best Organize Your Team for Social
12:30 PM - 1:00 PM
Roundtable Session 2
Roundtable Session 2
Dealing with the FDA and Regulations
Measuring and Monitoring Social Media
Connecting with Healthcare Professionals
Educating Consumers Socially
Mobile Meets Social for Healthcare
Best Practices with Using Twitter
Social Communications for Hospitals
Using Social Media to Improve Employee Comm/Morale
Real-Time Crisis Management & Social Media
Selling Social to Senior Management
How do you Best Organize Your Team for Social
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