When we produced our first Social Communications & Healthcare: Case Studies and Roundtables three years ago, we were one of the first conferences focused on the subject. Three years later, the topic has become main stream. So how do we continue to stay in front of the pack? - Innovation! Innovation will be the theme of this year’s conference. We will showcase new case studies from leading healthcare brands that demonstrate how innovation and creativity are the keys to achieving business objectives through social communications. While all the content will be fresh, the conference will maintain BDI's standard half-day, morning-only format of stimulating case studies and ground breaking roundtable discussions that will be inspiring while opening doors to valuable contacts. Our reasonably priced attendee fees also differentiate us from the long, drawn out, multi-day event that has attendees catching up on emails and calls while suffering from trade show fatigue. Our first two years sold-out with over 350 attendees each and we expect this one will as well. BDI is also happy to announce that Pfizer is sponsoring a networking reception the night before the conference for event attendees at the Roger Smith Hotel featuring an open bar and live jazz band on the outdoor terrace overlooking midtown Manhattan. We hope to see you on July 12th and July 13th in New York City!This event will cover the following questions:What are innovative examples that demonstrate how healthcare brands, including big pharmas, execute social strategies despite a heavily regulated environment and the lack of guidance from the FDA?What are the best case studies that show how leading healthcare brands engage and educate consumers online?Why are corporate social responsibility initiatives a huge opportunity for healthcare brands to embrace social media?What are the best examples of how healthcare brands connect with consumers and healthcare professionals through mobile devices?How do big healthcare enterprises integrate social into their overall marketing and communications platform?How do organizations connect with healthcare professionals via social and mobile technologies?What are the most effective examples of how Twitter can be an important tool to help achieve thought leadership and communications goals? How has social media impacted crisis communications specifically for the healthcare industry? How do you sell social communications projects and prove ROI to senior management? How do you create effective partnerships with new healthcare media leaders and nonprofits?What are the best examples of how to use social communications to connect internally with employees and stakeholders? What are the tools, technologies, and best practices for monitoring and measuring social communications?How do major healthcare brands organize themselves for social communications?EVENT FORMAT300+ senior marketing, communications and media professionals from leading pharmaceuticals, medical technology/device companies, managed care providers, hospitals, healthcare media companies, government and nonprofit organizations are expected to attend. EVENT FORMATThe conference uses a proven half-day event format from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations in the general auditorium with 300+ attendees. The presentations will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks in between sessions.REGISTRATION FEE $195.00RECORDING & PRESENTATIONSBlogTalkRadio has provided an audio recording of the case study portion of the conference. To access the broadcast, please visit http://www.bdionline.com/socialhealthcare2011broadcast.html. Pfizer PresentationMartek PresentationNorth Shore LIJ PresentationShire Pharmaceuticals PresentationWithin 3 PresentationLBi Presentation - please email email@example.com SPEAKING & SPONSORSHIP OPPORTUNITIES For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at firstname.lastname@example.org or 212-765-8358.
Wednesday, July 13, 2011 8:00 AM - 1:00 PMEastern Time
The Graduate Center of The City University of NY365 Fifth Avenue(at 34th Street)Conference Level CNew York, New York 10016USA212.817.7000
Business Development Institute
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