| 8:00 AM
- 8:30 AM |
Registration & Networking Breakfast
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| 8:30 AM
- 8:35 AM |
Introductory Comments
Steve Etzler, Founder and CEO, Business Development Institute
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| 8:35 AM
- 8:50 AM |
Presentation: Effective Use Of Content to Drive Healthcare Campaigns
Presented by: Tom Miale, Director, Multimedia Engagement, MultiVu
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| 8:50 AM
- 9:20 AM |
Keynote: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
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| 9:20 AM
- 9:50 AM |
Case Study: Tapping the Power of Patient Advocacy
Presented by: Gregg Fisher, Managing Director, LBi Health & Matt Britton, CEO, MRY
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| 9:50 AM
- 10:10 AM |
Break
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| 10:10 AM
- 10:40 AM |
Case Study: Pfizer Starts a Conversation about Aging
Presented by: - Robert Libbey, Senior Director, Global Colleague Communications, Pfizer Inc.
- Caroline Roan, Vice President, Corporate Responsibility & Reputation, Pfizer Inc & President, The Pfizer Foundation
- Andrew Topen, VP, Global Media Relations & Digital Comms., Pfizer
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| 10:40 AM
- 11:40 AM |
The Stakeholders of Healthcare Social Media
Moderator: Brian McGowan, Ph.D., Columnist, Author & Education Technology Consultant
- Amy Dixon, BSN, RN, HNB-BC - RNChat Moderator & VNSNY Nurse Blogger
- Dr. Howard Luks, Chief of Sports Medicine and Arthroscopy, University Orthopedics, PC & Westchester Medical Center
- Sarah Krug, Executive Director, Cancer 101, President-Elect at Society for Participatory Medicine
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| 11:40 AM
- 12:00 PM |
Break
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| 12:00 PM
- 12:30 PM |
Roundtable Session 1
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Measuring & Monitoring
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Dealing with the FDA & Regulations
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Connecting with Healthcare Professionals
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Mobile meets Social for Healthcare
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Selling Social to Senior Management
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Integrating Social into the Marketing/Communications Platform
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Social Communications for Hospitals
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Content Marketing Best Practices
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Internal Social Communications
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Educating Healthcare Consumers
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Measuring & Monitoring
|
|
|
Dealing with the FDA & Regulations
|
|
|
Connecting with Healthcare Professionals
|
|
|
Mobile meets Social for Healthcare
|
|
|
Selling Social to Senior Management
|
|
|
Integrating Social into the Marketing/Communications Platform
|
|
|
Social Communications for Hospitals
|
|
|
Content Marketing Best Practices
|
|
|
Internal Social Communications
|
|
|
Educating Healthcare Consumers
|
|
