Case Study: Going Social for Health Impact
Presented by: Ann Aikin, Health Communications Specialist, Center for Disease Control (CDC) Learn how the CDC boosts the impact and dissemination of health messages by strategically integrating social media and mobile technologies into health campaigns and emergency responses.
Case Study: How to Use Social Media to Engage with Physicians Online
Presented by: Louise Clemens, VP, Business Development, Within3
Louise Clemens, VP, Business Development at Within3 will present a case study illustrating how life science organizations are using social media to build online communities that engage their physician audiences. The talk will demonstrate what works, what drives interactions, how to measure for success, what regulatory guidelines to consider and how to get started.
Case Study: Johnson & Johnson Diabetes Institute® Community: Social and Safe through Focused Community Management and ModerationPresented by: Rebecca Goberstein, Associate Marketing Manager, Johnson & Johnson Diabetes Institute & Jenna Woodul, EVP, Chief Community Officer, LiveWorld
Creating a social environment online requires a cultural approach -- how people express themselves, connect with others, get and give attention. This case study of transforming the Johnson & Johnson Diabetes Institute® Web site to a vibrant community for diabetes professionals addresses key success factors:
* Strategic planning around brand culture, credentialed participation, and integration with other programs
* The role of strong community management and programming
* The importance of consistent social engagement moderation
* The requirement for vigilant content moderationWith clear results furthering the Institute's educational goals, this case demonstrates the effectiveness of well programmed and moderated social venues.
Case Study: Pfizer 2.0 – Living and Learning
Presented by: Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
Case Study: Contributing in a Meaningful Way
Presented by: Marc Monseau, Director, Corporate Communications & Social Media, Johnson & JohnsonAn examination of how we, as manufacturers in the healthcare industry, can establish a credible voice and presence online and contribute to the conversation in a meaningful and relevant way to support and help people online. 
Case Study: Social Media - Getting Started in a Heavily Regulated Environment
Presented by: Gigi Peterkin, Associate Director of Interactive Media, AstraZeneca
From the national stage to living rooms on Main Street, healthcare is under a collective microscope – perhaps moreso now than at any other time in our history. With all eyes on the industry, is now the time to jump into social media or is it better to sit back and “ride it out”, waiting for the FDA to present a road map in the form of governance? Whatever your thoughts on timing, getting into the ‘social media game’ in a regulated industry presents a unique set of challenges and risks. From organizing internally to executing externally, I’ll share insights on how we got off the ground at AstraZeneca – and where we go from here.
The Dosie Awards: The Best in Healthcare Social Media
Presented by: Jonathan Richman, Director of Strategic Planning, Bridge Worldwide & Author, Dose of Digital
The winners of the Dose of Digital Dosie awards will be revealed at the conference for the first time. We will evaluate what the winners are doing right to stand out from the crowd. At the same time, we will demonstrate the power of social media to influence every company’s best intentions.
Case Study: Establishing Pharma’s Digital Footprint: Lessons from the Consumer Health World. Presented by: Tim Weinheimer, Vice President / Digital Strategist, Ketchum Washington DC
In a heavily regulated environment where pharma companies are “on hold” anticipating social media guidelines from the FDA, what can pharma companies truly learn and apply from consumer healthcare brands in the digital/social media space? This session offers a look into the strategic fundamental steps in being prepared to transform your marketing commitment as a social business from your marketing team structure to establishing your social media protocols, creating content and relevant digital destinations. In 2009, these companies blazed a similar social media trail that pharma organizations will be facing in the coming months with the release of the FDA’s new social media guidelines.
Ann Aikin, Health Communications Specialist, Center for Disease Control (CDC)
Roundtable Topic: Bridging the Gap - Using Mobile Technologies to Expand Reach
Bio: Ann Aikin, MA works for the Centers for Disease Control and Prevention (CDC) in health marketing on the Interactive Media Team. She leads the new media research activities and works to develop innovative health communications products that engage users and expand the reach of CDC’s science. Additionally, she recently began leading the social media strategy for CDC’s emergency communications responses, including the novel H1N1 pandemic. Before working for CDC, she spent two years in the U.S. Peace Corps, working for the Jamaican Ministry of Health and the Kingston and St. Andrew Health Department. She holds Bachelor of Arts degrees in journalism and political science and a Master of Arts in communications, with an emphasis in health communications.
Damien Basile, Communications Strategist, Digital Somethings
Roundtable Topic: Social Good in Social Media: Nonprofits and Charities Utilize Social Media to Make their Relationships Deeper and more Relevant
Bio: Damien Basile is a connector and problem solver first and foremost. He is always learning and is currently teaching himself Objective-C. He has a monthly digital influencer panel and mixer event series called Digital Somethings. He is a seasoned brand strategist and digital marketer with ability to strategize and execute all aspects of a social media campaign. He has a background in sales and business development, as well as over 10 years experience in design. He is currently is doing communication strategy work with Perks Consulting. He was previously the Director of Social Media for H.S. Dominion, Campbell Publicity and the Outreach Coordinator of NextWeb, Art Director for ID Model Agency & Warehouse Advertising Agency as well as the Senior Editorial Director for Critique Media publications. He is a member of the Mensa High IQ Society.
Louise Clemens, VP, Business Development, Within3
Roundtable Topic: Lessons Learned Using Social Media to Engage with Healthcare Professionals
Bio: Louise Clemens is responsible for increasing market share and driving revenue growth at Within3. With more than 20 years of experience in solution selling, most recently custom publishing solutions for healthcare providers, she is currently focused on providing online community solutions to health and life science institutions. Prior to joining Within3, Louise was with a medical publishing company, where she headed a multi-million dollar biomedical device magazine and quadrupled its revenue within a two-year span. In addition, to her extensive sales background, Louise has her JD from Cleveland-Marshall School of Law at Cleveland State University ensuring that the custom community solutions she develops with each customer meet the stringent regulatory and legal requirements necessary to be successful.
Jarvis Cromwell, Managing Principal, Reputation GarageRoundtable Topic: How Social Media is Changing Reputational Risk and Why a Wider set of Employees now must be Media-Ready and Reputationally Aware
Bio: Jarvis is Managing Principal and Founder of the Reputation Garage, a popular blog and POV consultancy focused on helping organizations build trust and improve reputational performance. Jarvis served previously as the chief marketing officer of Storm Exchange, a company building out the financial market for the weather. Prior to that he was Senior Vice President and Chief Marketing Officer at Thomson Financial (now Thomson Reuters), and has held senior marketing and public relations roles at Commonfund, Citigroup and J. Walter Thomson. He began his career as an analyst at J.P. Morgan. Jarvis is a founding member of The CMO Club and a popular speaker on trust and reputation issues at marketing, communications and business management forums and events. He is a contributing author to the book: The Chief Marketing Officer: CMOs from the World’s Leading Companies on Building a Team, Setting Goals, and Making a Financial Impact. A graduate of Tufts University, Jarvis lives in Connecticut with his wife and children.
Kimberly Gavagan, Senior Communications Consultant, Davis & Company
Roundtable Topic: Making the Case for Social Media to Skeptical Stakeholders (Including Senior Management)
Bio: Kimberly Gavagan is a senior communications consultant at Davis & Company, the award-winning employee communication firm that helps leading companies—such as BNY Mellon, ITT, Johnson & Johnson, MasterCard, Merck and PepsiCo—reach, engage and motivate their employees. Kimberly uses her expertise in writing and research to develop clear messages and leading communication vehicles that meet employees' information needs. Since joining Davis & Company in 1995, Kimberly has worked with clients such as L'Oréal, PepsiCo, Sanofi-Aventis and Pfizer. Kimberly earned a bachelor's degree in Public Relations and Journalism from Utica College of Syracuse University. She is co-author of the book, How to conduct employee focus groups.
George DeTorres, Divisional Vice President - Business Development, MultiVu & Allison Murphy, Product Manager, Media Monitoring & Measurement Products, PR NewswireRoundtable Topic: Locate, Listen & Engage: Tapping into the Social Pulse of the Healthcare Industry
DeTorres Bio: George has 10 years of experience in working with healthcare and medical companies to produce and distribute content to the healthcare media and online consumer audiences. As part of the healthcare team at MultiVu, he has worked with the top pharmaceutical, medical, and non-profit organizations. George has recently participated in several industry-wide discussions regarding the healthcare industry's involvement in social media and online communications. George received a BS in Communications from East Carolina University.
Murphy Bio: As Product Manager, Media Monitoring and Measurement Products, Allison oversees development, branding, and strategy for PR Newswire's Social Media Metrics, eWatch and MediaSense products in the U.S.
Zoë Dunn, Principal, Zoë Digital Consulting
Roundtable Topic: Before you can Build a Social Media program, You’ve got to put Governance, Process, Policy, and Guidelines in Place. Where do you start?
Bio: Zoë Dunn is a Digital Marketing and Communications Consultant for the Pharmaceutical Industry with a current focus on Social Media. She supports both Agencies and Pharmaceutical clients, crafting integrated digital programs for consumers and health care professionals, including ones that leverage Social Media. Before starting her own business, Zoë served as a Director with the Life Science Practice at Sapient, an Interactive Agency and Technology Consulting firm, and as the Director of Healthcare for Vibrant Media, the leader in In-Text Advertising. Zoë 's 13+ years of Marketing and Advertising expertise, mainly in Digital, includes a combined 8 years of work with imc2 and DVC Worldwide/Media Designs building their Pharmaceutical marketing division with industry leaders including Pfizer, Schering-Plough, Bayer, Novartis and Abbott. She received a WebAward in 2001 for Outstanding Achievement in Website Development for "Brain: The World Inside Your Head" for her work with Pfizer. Zoë is a well-rounded advertising and marketing veteran who began her career in Direct Response. She has also developed Digital Marketing, Advertising and Communications projects with companies outside the Pharmaceutical industry, including Unisys, Sharp, and TD Ameritrade, and worked in conference development, online compliance training, and branded videogame development for clients including Merrill Lynch (Award-winning), JP Morgan Chase, and KPMG. For 5 years, she has been a guest lecturer on Digital Marketing for the Executive MBA Pharmaceutical Marketing Program at St. Josephs University in Philadelphia. You can find Zoë on Twitter @zelliott or email her at zdunn@zoedigitalconsulting.
Clark Fredricksen, Social Media Specialist, eMarketer
Roundtable Topic: Targeting Physicians and Other Medical Practitioners with Mobile and Social Media
Bio: Clark Fredricksen is responsible for developing and leading social media and digital marketing strategy at eMarketer. He works with all levels of the company to execute a unified digital strategy that generates sales leads, strengthens loyalty, expands reach, strengthens design, and improves blogger relations and search engine optimization. He also manages The eMarketer Blog and the company's presence on Twitter, LinkedIn, Facebook and other social platforms. With a background in journalism and technology, Clark has a deep understanding of how content and buzz flows within digital media and on the social Web. Prior to joining eMarketer, Clark built a social network in Seattle to more fully understand every aspect of how social networks function, while also writing and blogging for several newspapers in the area about technology, politics, and culture. Clark graduated from the University of Washington with a major in journalism and a minor in music.
Robert Halper, Director of Video Communication, Johnson & Johnson
Roundtable Topic: How you can use YouTube to Enhance your Corporate Reputation and Interact with Healthcare Consumers
Bio: Rob Halper is presently Director of Video Communication at Johnson & Johnson, where he has worked for nearly 15-years. He works with the in house TV studio and manages the Johnson & Johnson health channel on YouTube. http://www.youtube.com/JNJhealth. Prior to that job, Rob worked for 12 years in various positions at CBS and WCBS-TV in New York City, including directing local newscasts and working as an Assistant Director for the CBS News Morning Show. He graduated in 1973, with a BA in Communication Studies from Oberlin College, in Ohio. His interests include vlogging, blogging, films and music, and plays bass in a band, El Kabong! He won’t quit his day job.
Victoria Harres, Director, Audience Development, PR Newswire
Roundtable Topic: Social Media Strategy: Have a Plan, Stay Focused
Bio:
Victoria Harres leads PR Newswire's Audience Development team which focuses on increasing the use of PR Newswire’s customers' content, and is responsible for increasing the use of PR Newswire’s industry-leading distribution networks and platforms such as PR Newswire for Journalists and ProfNet. Vicky speaks and writes on how professionals are making use of Twitter and other social media platforms, and is the voice behind the PR Newswire brand http://twitter.com/prnewswire. Her latest white paper “Mature Stable Industry Seeks Young Mobile Audience” can be downloaded here: http://ow.ly/1Aihh.
Brian Kaufman, Senior Director Client Solutions, KIT digital, Inc. Roundtable Topic: Best Practices in Using Live, On-Demand, and Mobile Video to Socialize your Brand and Messaging
Bio: Brian Kaufman, Sr. Director of Client Solutions at KIT digital has over ten years of corporate website design and management, with the last 3 years being focused strictly in the online video space. Working directly with clients such as Dept. of Defense, Intel, General Motors, Barnes & Noble, McGraw-Hill, Bausch and Lomb and dozens more, he helps them utilize their video assets for mobile, social sharing, live webcasts and on-demand offerings. He spent the previous seven years managing the corporate information website for Walmart Stores.
Ira Kaufman, Integrated Marketing Strategist, Entwine Inc. & Patsy Stewart, Director Social Media Marketing & Training Entwine Inc.
Roundtable Topic: Harnessing the Power of Twitter/Social Media in the Healthcare Industry
Kaufman Bio: Ira challenges senior executives to clarify their goals and translate them into a consistent Brand and Integrated Media Marketing Strategy. He combines 30 years of rich experiences with businesses and nonprofits to leverage the power of the new marketing revolution and develop competitive advantage. Ira collaborates with an expert team to create interactive online environments that use social media to magnify traditional media channels and create ROI. His strong values and sensitivity to organization innovation and change are the foundation of his work. Ira consults on Branding and Social Media Marketing.
Stewart Bio: Patsy is responsible for designing and implementing social media strategies as part of an Integrated Media Marketing plan. She specializes in translating social media best practices into conversations that create relationships for her clients. Patsy is known throughout the online community as a speaker, trainer, strategist and thought leader in Social Media. She manages a healthcare recruitment team that was recognized as one of the top 50 recruiters nationally using Twitter/social media. She is a frequent presenter and trainer for business, HR and non-profit groups on a variety of social web, digital and new media topics. Patsy is a contributor to several business publications and she authored the ebook, “How to Grow Your Digital Footprint“.
Ray Kerins, Vice President / Worldwide Communications, Pfizer Inc.
Roundtable Topic: Social Media: Freedom of Speech or Reckless Endangerment Bio: As Vice President in the worldwide communications department of Pfizer Inc. (NYSE: PFE), Ray oversees all strategy and execution of the Company’s global media relations programs. He is directly responsible for handling top-tier domestic and international news media company-wide. Ray is the chief spokesperson for Pfizer. He manages the company’s media relations department and function, including communications programs for executives, crisis and issues management, financial and products communications, as well as, corporate philanthropy and human resource initiatives. He provides senior communications counsel to various members of the executive leadership team including the presidents of the various divisions, general counsel, CEO and other senior public affairs members globally. Ray develops and oversees multi-year communications programs, including a fully integrated communications program for executive committee members. The programs includes media relations, speaking engagements, thought pieces and company sponsored events, such as, shareholder meetings and quarterly analysts/media calls. He works with policy, legal, regulatory, investor relations, marketing, sales and internal communications to ensure a consistent and appropriate message platform. Prior to Pfizer, was Executive Director in the public affairs department of Merck & Co., Inc. He oversaw all strategy and execution of the Company’s global media relations programs and was directly responsible for handling top-tier domestic and international news media company-wide. Prior to joining Merck, Ray was executive vice president/managing director of both the corporate communications & media relations practices for GCI Group, a top-ten global PR firm and subsidiary of WPP Group Inc. Prior to his tenure at GCI Group, Ray was a manager in the media relations department of Porter Novelli, another top-ten global PR firm and subsidiary of Omnicom Group Inc. Ray is the recipient of many company and industry honors and awards. He was the first-ever recipient of both the GCI Spirit Award and the Porter Novelli International Excellence Award, now annual global awards. His industry honors include two PR Week awards, two CIPRA awards, three Sabre awards and a Mercury Award. Ray is a frequent speaker at industry conferences and has given presentations for the International Association of Business Communicators, Conference Board, The Wall Street Journal, Bulldog Reporter, Northwestern Medill School of Journalism, Syracuse Newhouse School of Journalism, Pharmaceutical PR & Communications Summit, PRSA and PRSA Health Academy. He is a member of the New York Press Club and National Investor Relations Institute and is a New York state-certified firefighter. Ray holds a Master of Science degree and Bachelor of Arts degree from Iona College.
Alan Levy, Founder and Chief Executive Officer, BlogTalkRadio
Roundtable Topic: How To Moderate and Control User Generated Content in the Social Media Space
Bio: BlogTalkRadio CEO, Alan Levy founded the company in August 2006. Levy developed the concept as he mourned his father's passing. During his father’s illness, he maintained a blog to update his family and friends on his father's condition. As a telecommunications executive, Levy thought by combining blogging and telecommunications, a true immediate two-way interactive online platform could be established and BlogTalkRadio was born. Prior to starting BlogTalkRadio, Levy held several leadership positions in the telecommunications sector including Chief Operating Officer at Viatel Inc. (NASDAQ – VYTL) and president and Chief Operating Officer of Destia Communications (NASDAQ - DEST). Levy graduated from Boston University in 1981 with a Bachelor of Science in Accounting.
Kavita Mehrotra, PhD, Director, E Learning & Training, Sanofi-Aventis
Roundtable Topic: Social Media and the Healthcare Industry
Bio: Kavita Mehrotra has been a leader in the area of E-Learning, Training and Virtual Learning for over a decade with specialization in the pharmaceutical industry. She is a strong proponent of social media in both regulated and unregulated business environments and is a well regarded speaker in this evolving and fascinating area of expertise. She is particularly passionate about strategies that lead to creative utilization of social media while working within the guidelines of FDA, which are still evolving in this area. Currently, she is serving as Director of eLearning and Technology at Sanofi Aventis U.S. Pharma Operations. She also has a rich background in media and communication, and has worked as a newscaster in India for several years before coming to the US in 1996. Her Doctorate is in English Literature and she has taught at Rutgers University before she joined Corporate America.
Cliff Mintz, Co-Founder, BioCrowd
Roundtable Topic: Non-Promotional Uses of Social Media in the Life Sciences Industry
Bio: Clifford S. Mintz, Ph.D. has an extensive background in biopharmaceutical drug development, biotechnology training and bioscience career development. Dr. Mintz has held a variety of positions including stints as a medical school professor, professional recruiter management consultant and medical/science writer. Cliff is the founder of BioInsights (www.bioinsights.com) a biopharmaceutical education and training organization, a co-founder of BioCrowd (www.biocrowd.com) a social networking and career development website for bioprofessionals and author of BioJobBlog (www.biojobblog.com). He teaches product development and regulatory affairs in several biotechnology training programs and is an Adjunct Professor in the Department of Biochemistry and Molecular Biology at Georgetown Medical School. Dr. Mintz has been invited speaker at numerous symposia and bioscience meetings focused on social media, career development and education and training. Cliff received a B.S. in microbiology/animal science from Cornell University, a Ph.D. in Bacteriology from the University of Wisconsin-Madison and performed his post-doctoral studies at Oregon Health Sciences University and the College of Physicians & Surgeons, Columbia University.
Marc Monseau, Director, Corporate Communications & Social Media, Johnson & Johnson
Roundtable Topic: What is Industry’s Role in the Conversation & How can Companies provide Information & Content that Helps People and Professionals Improve Health Outcomes
Bio: Marc Monseau is Director of Corporate Communication and Social Media for Johnson & Johnson, and as such is responsible for a wide range of activities related to the social web, including the company’s official blog, www.jnjbtw.com and Twitter account, @JNJComm. Marc also works closely with his colleagues throughout Johnson & Johnson to help them get more involved with the social web. Marc joined Johnson & Johnson more than a decade ago, first working at the company’s Ortho-McNeil Pharmaceuticals business and later joining the Corporate Communication department, where he was responsible for interacting with the media. Prior to joining Johnson & Johnson, Marc worked as a reporter for Bloomberg Business News, both in the US and in the UK. Marc studied English Literature at Kenyon College in Ohio, and has a Master Degree in Anglo-American Literary Relations from University College London.
Mario Nacinovich, Editor-in-Chief, Journal of Communication in Healthcare & Managing Director, AXON
Roundtable Topic: What's really Important to Healthcare in Measuring Success Across all Digital Communications and Social Media?
Bio: Mr. Nacinovich is the Managing Director of AXON US, a specialist healthcare consulting firm and the international healthcare operation of NATIONAL Public Relations, one of the world's largest independent communications firms. He also serves as the current Editor-in-Chief of the Journal of Communication in Healthcare. He previously served as VP of Strategic Planning and Business Development for QD Healthcare Group, Chief Growth Officer for Caudex Medical, Co-CEO for Fission Communications, and VP, Strategic Planning, Director of Business Development and VP of Ophthalmology at Ventiv Health Communications. Mr. Nacinovich began his career in 1994 at Merck & Co., Inc. and served in various sales and marketing roles. He presents and moderates executive panel discussions at many national and international conferences, and contributes to numerous healthcare communications and marketing articles, roundtables and publications. He has been a past judge of several creative award programs, including most recently in 2009, the prestigious International Awards of Excellence, In-Awe. He has led previous agencies to numerous creative awards and was personally recognized as part of the inaugural group that received the designation as 100 Most Inspiring People in the Life-Sciences Industry from PharmaVoice in 2005. Mario holds an undergraduate degree in Managerial Science with minors in Economics and Psychology from Manhattan College in Riverdale, NY. He will be receiving a Master of Science in Health Communication in May 2009 as part of this inaugural graduate program at Boston University in Boston, MA. He holds graduate certificates in Strategic Marketing for the Healthcare Industry Executive Education program from the Kellogg Graduate School of Management from Northwestern University and in Political Journalism from The Fund for American Studies at Georgetown University. Mr. Nacinovich is a current editorial board member for the Journal of Communication in Healthcare and the Journal of Management and Marketing in Healthcare. He is also a current member of the World Association of Medical Editors and leads several online groups focused on healthcare on LinkedIn. He is past President and past President-elect of the Healthcare Communication and Marketing Association in the United States.
Gigi Peterkin, Associate Director of Interactive Media, AstraZeneca
Roundtable Topic: The FDA Conversation: How Can the Industry Prepare for Agency Guidelines on Social Media?
Bio: Gigi Peterkin has more than 15 years communications experience leading successful communications campaigns for the pharmaceutical and publishing industries. Working from US Headquarters in Wilmington, Delaware, Gigi launched the first AstraZeneca US Corporate Blog (www.AZHealthConnections.com), US Corporate Facebook page (AstraZeneca US Community Connections) and coordinated internal AstraZeneca social media efforts – all within six months of joining the company. Gigi leverages her extensive background in employee change management and communications, and a collaborative spirit, to introduce daring new communication approaches in a regulated industry. Gigi has expertise in art direction, graphic design, and promotional communications – all of which inform her approach to interactive media at AstraZeneca. She is a member of the International Association of Business Communicators (IABC), a writer, blogger, Apple fanatic and social media junkie.
Jonathan Richman, Director of Strategic Planning, Bridge Worldwide & Author, Dose of Digital
Roundtable Topic: The Dosie Winners: What Makes a Great Healthcare Social Media Platform?
Bio: Jonathan is the author of Dose of Digital and Director of Business Development for Bridge Worldwide, an interactive and relationship marketing agency based in Cincinnati, Ohio. Advertising Age ranks Bridge Worldwide among the Top 50 Digital Agencies in the country. The company’s client list includes several FORTUNE 500 companies such as Procter & Gamble, ConAgra Foods, and Kroger. He is the author of the popular pharma and healthcare industry blog, Dose of Digital (doseofdigital.com), which provides insights on digital marketing in healthcare. Jonathan writes and speaks extensively on the impact of digital technologies on healthcare marketing including his blog and multiple white papers. Prior to joining Bridge Worldwide, Jonathan worked at AstraZeneca for more than 11 years, holding various positions in sales and marketing. In his most recent position at AstraZeneca, Jonathan served as Brand Leader for healthcare professional marketing in the U.S. for breast cancer agents Arimidex and Faslodex.
Alex Romanovich, Founder, Chief Marketing Officer, Social2B
Roundtable Topic: Building Online Social Communities (B2B and B2C): Tools, Methods, and Measurements
Bio: Alex Romanovich has more than 20 years of leadership experience helping build domestic and international B2B brands, bring service and product innovators into new markets, and guiding top-tier companies. His senior-level marketing and demand generation executive leadership is always driven by innovation and results. With combined background in marketing, technology, analytics, and international business development, Alex has deep experience in software, media, online marketing, social media, and professional service segments. With strong ability to identify and capture new business opportunities and revenue streams through digital and social media marketing (SMM), CRM, business intelligence, and internet technology solutions, as well as joint ventures and industry partnerships, Alex has proven himself as a key performer on functional and executive teams that created in excess of $200Million of new value for IBM, Bertelsmann AG, Silicon Graphics (SGI+Cray), UNIFIED Technologies, and media/marketing agencies. Currently, Alex is advising businesses globally on development and optimization of social and mobile marketing strategies, as well as execution through brand and ‘digital footprint’ development, online traffic growth, monetization strategies, and overall user experience. Alex is also one of the founding members of the Advisory Board for The CMO Club – the first ‘Social’ Professional Network for over 800+ Chief Marketing Officers nationwide. Alex is a regular speaker on topics of international and multicultural marketing and business strategies and has appeared on CNBC and CNN International. He has been interviewed by and quoted in a number of publications including Business 2.0, Economist, Aviation Weekly, Prague Post, Forbes and others. Alex has a degree in Engineering and Computer Science from Brooklyn Polytechnic and did postgraduate work in marketing and management at Fordham and Harvard Universities. He is fluent in three Slavic languages and enjoys international travel.
Nancy Shenker, Founder & CEO, theONswitch
Roundtable Topic: The Results-Focused and Strategic Social Media Plan
Bio: Although Nancy A. Shenker was raised in the “traditional” media era, she has embraced the web as a critical brand- and revenue-building medium, and theONswitch®, a boutique marketing consulting company she founded in 2003, has succeeded in using combinations of “old and new media” to deliver huge increases in lead volume and sales for a variety of businesses, including real estate, health and wellness, service businesses, food, retail, education, summer camp,and others. The company specializes in start-ups, transformations, and launches, as well as social media. Nancy previously held executive marketing positions at major brand companies, including MasterCard International, Citibank, and Reed Exhibitions. Her corporate accomplishments include the marketing of Citibank’s Connecticut branches and the integration of MasterCard’s “Priceless” campaign into a variety of media. Nancy is frequently quoted in business and consumer press regarding social media marketing and other relevant topics. She is a Contributing Editor to The New York Enterprise Report and Canada Camps magazines. She has served as President of the Association for Women in Communications Westchester/Fairfield, writes a business column for the Putnam Examiner, and is active in Yonkers Partners in Education, of which she is a Board member. She publishes a blog (www.hippytowiki.com) and the 10 Volts tips series (www.10volts.com). She can also be found on Facebook, Twitter, LinkedIn, and SlideShare. She holds a Bachelors Degree in English and Psychology from the University of Michigan in Ann Arbor and has completed graduate work at Kellogg and New York University.
Brian Simpson, Assistant Director of Food & Beverage & Social Hospitality, The Roger Smith Hotel
Roundtable Topic: Using Social Networks as an Outlet for Patients Versus Always Relying on 'Visitors' Family and Friends for EngagementBio: Brian Simpson is currently the Assistant Food & Beverage Director at The Roger Smith Hotel, NYC. Brian brings over thirty years of hospitality to the hotel. In 2008, Brian moved to NYC from Boston to be one of the opening managers at The Plaza Hotel, an iconic landmark known around the world. In May of 2008 Brian was diagnosed with thirteen tumors on his spine, he used Twitter to get through six months of exhaustive chemotherapy. With a heightened sense of the Twitter community, Brian left The Plaza in search of a hotel ready to embrace Social Media or Social Hospitality, as he calls it. Brian became the front man in converting, engaging and following up with guests via Twitter at The Roger Smith Hotel. His efforts have helped change the way the Hotel approaches customer service and sales.
Bill Sobel, Chief Connections Officer, SobelMedia LLC & Definition 6
Roundtable Topic: LinkedIn, Facebook, Twitter, Google Buzz...What is the Right Platform for my Business?
Bio: According to FastCompany.com “To know Bill Sobel is to be part of an interconnected world of endless opportunity.” Bill began his career at NBC/New York as a Page and then into production planning. From there to ABC, MTV, and The Walt Disney Studios to name a few. Currently Bill is principal of SobelMedia, digital media connectors company and founder of NY:MIEG, a group of media professionals who meet monthly in NYC in order to explore the transitions in the media industry. NY:MIEG members stay abreast of industry changes, providing a forum for continuing education for all professionals.
Alicia Staley, Founding Director, The Staley Foundation
Roundtable Topic: The Importance of Social Networking in Healthcare Communications
Bio: Alicia Staley is a 3 time cancer survivor committed to making a difference in the health care community. Ms Staley started the Staley Foundation in October 2007 as a way to work toward education, advocacy, and assistance for those affected by cancer as patients, caregivers, family, or friends. She shares her passion and enthusiasm for helping the cancer community by contributing to www.awesomecancersurivor.com and www.wegohealth.com. With an engineering background and MBA/MS degrees in information systems, Alicia is working to find ways to bring difference cancer communities together to leverage knowledge, solutions, and support in efficient, effective ways.
Marc Straus, Editor-in-Chief, VeoMed
Roundtable Topic: Getting Physicians to Connect and Engage On-Line
Bio: Marc is the former Publishing Director for Cambridge University Press’ Science, Technical, and Medical Division and Editor-in-Chief of the McGraw-Hill Medical Publishing Division. Marc’s extensive background in medical publishing makes him well suited for his VeoMed role Editor-in-Chief.
Tim Weinheimer, Vice President/Digital Strategist, Ketchum Washington, DC
Roundtable Topic: The Three C’s of Success in Social Media: How Conviction, Consistency and Connection Can Lay the Foundation for Pharma Preparedness in the Social Media SpaceBio: Tim Weinheimer, Vice President/Digital Strategist, works with Ketchum brands to develop strategies to stay ahead by leveraging the latest innovations and thinking in digital marketing, technology and the web. Tim brings diverse marketing leadership experience having worked for some of the nation’s top advertising agencies including The Richards Group, Ogilvy & Mather, McCann-Erickson, and DDB Needham. Having cut his teeth in marketing during the deregulation of telecommunications working on the Verizon (formerly GTE) and AT&T Wireless accounts, he has become central to leading agencies’ digital transformation and interactive work across various industries including healthcare, telecommunications, financial services and retail. His strategic thinking and non-stop focus on the clients’ business have dramatically built awareness and sales for top brands including GlaxoSmithKline, Coopervision, Clorox, AT&T, Moen, MetroPCS and TXU Energy.
Steve Woodruff, Founder and President, Impactiviti
Roundtable Topic: Social Media: Risks, sure. But let's talk Opportunities!
Bio: Steve Woodruff is Founder and President of Impactiviti, a pharmaceutical communications consultancy focusing on social networking and vendor-client "matchmaking." Steve consults with a large variety of biotech/pharmaceutical clients to help identify ideal vendor/partners for marketing and training needs. He maintains an industry-leading pharmaceutical blog and is very active in the social media sphere. His various on-line initiatives are all linked at www.stevewoodruff.com.
Jenna Woodul, EVP, Chief Community Officer, LiveWorld
Roundtable Topic: Strategic Community Management and Moderation for Online Social Venues
Bio: Jenna Woodul is co-founder and Chief Community Officer of LiveWorld, a social marketing agency with 20+ years creating, operating, and moderating online communities. She works with clients as executive sponsor and consultant, and manages LiveWorld’s community management and moderation teams.
