Business Development Institute (BDI), founded in 2001 in New York City by Steve Etzler and managed by Maria Feola, is a leading conference and webinar producer for communicators. Our programs educate while providing valuable networking opportunities to our attendees. Over 8,000 leaders have attended our programs on the latest trends, issues and opportunities that impact communicators. The quality of our speakers, program topics, format, nework, and value are what differentiates BDI from its competitors. Follow us on Twitter at www.twitter.com/bdionline.
PR Newswire is a global membership organization that provides professional communicators with a broad range of services that connect companies' and organizations' messages with their target audiences worldwide. The global PRN network allows organizations to expertly connect with the media, investors, consumers and clients. Services offered include SEO distribution, targeting and measurement, as well as strategic media placement services, allowing communication and marketing professionals to connect with the right audience - wherever and whenever. PRN's credibility and deep relationships with the media and blogging communities facilitates a greater connection than any other provider, allowing your messages to go farther, faster. Founding the industry in 1954, PR Newswire has grown into a global organization with offices in 14 countries. Our members' news reaches 170 countries in 40 languages. PR Newswire services include Search Engine Optimization with all premium distributions, MultiVu Multimedia News Release for social media and strategic media placement services, ProfNet experts database, MEDIAtlas, MediaRoom, MediaSense, Public Interest Services, Vintage Filings for all your investor relations needs, and for Multicultural communications and marketing - Hispanic PR Wire, LatinClips, HDN: Hispanic Digital Network. "Connecting your organization with target audiences worldwide."
A communications innovator, Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe as Ketchum Pleon. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports & Entertainment, and Ketchum Pleon Change (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.
LiveWorld is the social network marketing company for those who want to acquire, engage, and retain customers through social networking and online community. With unmatched experience, we built our reputation by helping Fortune 1000 companies create and moderate welcoming and engaged communities -- whether on their own sites, on Facebook or anywhere online. Our skilled moderators protect your image and keep it friendly and on-topic in 70 different languages. From strategic consulting to technology platforms to day-to-day community management, LiveWorld keeps your company social and safe on the web. 
At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products. For more than 150 years, Pfizer has worked to make a difference for all who rely on us.
Within3 builds and fosters online communities for health professionals enabling them to connect, collaborate and communicate more effectively than ever before. Highly customized, a Within3 community engages members through an array of social networking capabilities such as discussion boards, expansive directories, document sharing and event postings. More than a website, these private communities enable pharmaceutical companies to interact and build relationships with physicians through secure and regulatory compliant products such as online advisory boards, association alliances, scientific liaison outreach and more. For additional information, visit www.within3.com.
Hotel Sponsor
The Roger Smith Hotel is the official hotel of Social Communications & Healthcare.
Use promo code BDI10MAY for 15% off rate if booked by March 31st and 10% off rate if booked after March 31st. https://www.reservations-page.com/C00000/H00097/be.ashx?pc=BDI10MAY
The Roger Smith Hotel is a family-run boutique art hotel nestled amongst the skyscrapers of Midtown Manhattan. The Roger Smith combines the energy of colorful oil paintings and bronze sculptures in its public spaces with a warm comfortable New England style charm in its guest rooms. The Roger Smith located in the center of New York City's most dynamic hotel district and is only minutes from classic landmarks such as Grand Central Station, The United Nations Headquarters, and the Chrysler building. Another few blocks away, you'll find the Empire State Building, Times Square, Central Park, and our most famous museums.
Non Profit Sponsor
The Staley Foundation acts on its belief that cancer survivors need a strong fundamental base of education, advocacy, and assistance to persevere in their cancer battle and beyond to live their best lives. Founded in 2007 by three-time cancer survivor, Alicia C. Staley, the Staley Foundation is a non-profit charitable organization dedicated to enriching the lives of people touched by cancer. The Staley Foundation fulfills its mission through cancer awareness, survivorship education, and patient assistance programs and will empower cancer survivors to lead extraordinary lives. The Staley Foundation, a 501(c)3 organization, is based in Boston, MA.
Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network -- The First Forum for Pharmaceutical Marketing Experts -- which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content coupled with permission-based e-marketing opportunities.
BioCrowd is a social networking site that was specifically created for scientists and other bioprofessionals who support and work in the life sciences industry. Our goal is to faciliate business interactions and offer career development opportunities for community members. If you are a scientist, investment banker, entrepreneur or student, please join us and be part of the BioCrowd!
BlogTalkRadio is a platform that gives anyone, anywhere the ability to broadcast live; hosting millions of conversations and aggregating like minded individuals into diverse communities. From Static Solution To Interactive Conversation BlogTalkRadio’s solutions allow for live interactive conversations that cannot take place in traditional podcasts: Two-way conversations, Live streaming capabilities, Multiple call-in and messaging options, Public platform or private distribution, Benefits of custom programming without the need for studios or special equipment, Breakthrough in Social Media and Conversational Marketing.
Our mixers are free of charge (usually a sponsor will pick up a few rounds of drinks or supply alcohol) but most panels would have a fee associated to keep out the riff-raff ($30 - $50) and to offset costs of open bar and/or food. So far, there have been eight Digital Somethings over the last five months. Responsible for producing the official Social Media Week opening party in New York City as well as events at SXSW, all Digital Somethings have sold out or reached capacity, bringing 100 - 300 influencers together. This month, Digital Somethings will be producing the 140 Conference Closing Party in New York, the Live Earth event on April 18th in Brooklyn, and a mixer on approximately 4/29. The last Digital Somethings in New York event included contacts from CNN, NBC, Bloomberg, MTV, Huffington Post, Apple, Microsoft, Google, McKinsey, Edelman, MTV, Hunter PR, CooperKatz, Cohn and Wolfe, Edelman, Weber Shandwick, VaynerMedia, Saatchi and Saatchi, UnderCurrent, LaunchSquad, Mr. Youth, Carrot Creative, Cake, PSFK and others. This isn't the crowd that attends PRSA, PR Week, BDI, or NIRI events. These Digital Somethings are influencers, decision-makers, future leaders of agencies and corporate clients, and the developers of social and traditional media strategy. These aren't people looking to understand what twitter or facebook is and how it should be used. These are not the novices who need to be convinced why social media and/or multimedia is important; They know digital is vital and obligatory. Digital Somethings are plugged in, engaged, and engage.
In the fast-changing world of digital marketing and media, it’s almost impossible to get an unbiased perspective on the conflicting data and the newest developments. Unless, that is, you rely on eMarketer’s aggregation and analysis of more than 3,000 worldwide sources—assembled in one easy-to-search database of reports, charts, videos, articles and interviews.
The HBA is the leading not for-profit global organization committed to helping women in healthcare, across all areas of functional expertise, achieve their leadership goals throughout their career. Its mission is accomplished by: Providing educational opportunities to develop industry knowledge and leadership skills; Recognizing outstanding women in the industry; Providing ample opportunities for networking, mentoring and volunteering; and Serving as a conduit for tackling career advancement issues. There is a broad range of events available including: Woman of the Year Luncheon (WOTY); HBA Leadership Conference; evening seminars focused on key industry topics; Affinity Group meetings e.g. Women in Science, Women Entrepreneurs, Executive Women’s Breakfast; and more. The HBA serves more than 5,000 members and 150 Corporate Partners. Stop by and learn more about what the HBA can do for you!
Impactiviti is a consultancy based on the most powerful force in business…recommendations. There is a bewildering array of vendor/providers available for communications, marketing, and training, and few clients have the time or expertise to wade through them. Impactiviti has built an extensive network of best-in-class providers, and taps the expertise of its broad pharmaceutical and healthcare client base to help make targeted recommendations for each client need. This "matchmaking" service - provided free to clients - is an effective business use of professional networking.
IABC NJ is the New Jersey chapter of the International Association of Business Communicators (IABC). IABC provides opportunities for networking, learning and recognition as well as job search assistance and affinity programs for business communicators around the world. Founded in 1970, IABC provides a professional network of more than 13,000 business communication professionals in over 60 countries. For more information about our chapter, programs and networking events, visit our website at http://nj.iabc.com.
The New York chapter of the International Association of Business Communicators (NY/IABC) serves about 400 corporate communication and public relations professionals who live and work in New York City and the surrounding areas. Some members hold dual memberships in NY/IABC as well as in the New Jersey, Long Island, or WestFair (Conn.) chapters.One of the largest chapters in IABC, the 16,000-member parent organization, NY/IABC was founded in 1972. Its membership has evolved and changed to reflect the New York City communication market. While most chapter members are employed in corporate communication, many members represent public relations and marketing communication agencies or are independent consultants.
ipTV Evangelist (ipTVe) is a guide to the people and the companies that are defining the red-hot iTV and IPTV markets. ipTV Evangelist combines the latest iTV and IPTV news and analysis and interviews with key industry players. As the title of the site implies, we are passionate about the space and view it as the next-generation for online and mobile entertainment for its creative and cross media integration of new and improved forms of communication, storytelling and community.
LatinVision Media Inc. is a New York based Company that operates business portals targeting US Hispanic and Latin American professionals, entrepreneurs, executives and business owners in a small and medium-sized companies. See all our sites here: http://tinyurl.com/LatinVision and follow us on twitter at www.twitter.com/latinvision. Journal of Communication in Healthcare is the major peer-reviewed, professional journal showcasing new thinking in the improvement of communication management in all aspects of the healthcare business, healthcare delivery and public health. Guided by its expert Editor-in-Chief, Mario Nacinovich, each quarterly issue publishes in-depth articles, applied research and real case studies on how to communicate with patients, the public, media and healthcare staff. The journal provides detailed guidance and ‘lessons learned’ from leading communications, PR, marketing, brand management and medical writing professionals, as well as physicians, educators and researchers, all of which is peer-reviewed prior to publication. To find out more about the journal, including Instructions for Authors and to subscribe online, visit www.maney.co.uk/journals/cih.
With more than 5.5 million monthly pageviews, Mashable is the world's largest blog focused on social networks and web 2.0 news. Mashable's readers include the most tech-savvy early adopters, venture capitalists, entrepreneurs, influencers, Web 2.0 aficionados and technology journalists.
The New York American Marketing Association is the principal community for marketing professionals across all industries and marketing disciplines in the New York area. Through programs, events, and interaction with the chapter we look to provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
Founded in 1831, New York University (NYU) is now one of the largest private universities in the United States. The University, which is composed of 14 schools, colleges, and divisions, occupies five major centers in Manhattan and branch campuses and research programs in other parts of the US and study abroad programs in more than 25 countries. NYU is also one of the largest employers in NYC, with over 16,000 employees and has grown enrollment from a student body of 158 to 50,000-plus. Of the more than 3,000 colleges and universities in America, New York University is one of only 60 member institutions of the distinguished Association of American Universities.The School of Continuing and Professional Studies (SCPS) has for 70-plus years provided professional and continuing education programs to three generations of working adult students in the New York City region. The hallmark of these programs is to provide learning that is immediately relevant to student’s jobs and career growth. These programs span more than 125 fields, 14 industry-focused Master’s degrees, nine-Bachelor degrees, and six Associate degree programs specifically designed for working adults. Today, students come from every state in the union and from 133 foreign countries. The faculty, which initially consisted of fourteen professors and lecturers (among them artist and inventor Samuel F. B. Morse), now totals over 3,100 full-time members and 2,500-plus adjunct faculty. For more information please go to the NYU of SCPS websites www.nyu.edu or www.scps.nyu.edu.
Pixels & Pills is a collaborative effort between Palio and Zemoga, two creative and complementary marketing firms that have been working together for over eight years. We have won the Grand Global together and we have worked all nighters together. And together, we want to lead the pack when it comes to bringing change to the Pharma space. Pixels & Pills combines Zemoga's native digital roots with Palio's deep pharmaceutical domain expertise to optimize digital education strategies for pharmaceutical companies, physicians, and patients. We see a chance here to leverage technology and empower everyone with information, opportunity and education.
Now in its 61st year, PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR. PR News provides you and your team with the ideas, tactics and tools to maximize your organization's communications efforts. Each issue contains action-oriented feature stories, case studies and unparalleled access to communications-related market research, metrics and data. Written for corporate PR and agency professionals and the challenges they face, PR News is your blueprint for the strategies, tactics and insights you need to become an even more effective and successful communicator.
21st century organizations are operating in the lowest trust environment in a century and business performance is suffering as a result. The Reputation Garage was founded in 2002 as a “garage band” to innovate ways for improving this important dimension of organizational performance. The collaborative has brought together a rich mix of experts, including leading CMOs; advertising, branding, social media and public relations executives; PhDs in analytics; and professionals in media, performance management, sales, human resources and training. Today the Reputation Garage operates as a POV consultancy. We provide clients with an integrated set of services that enable them to identify, manage, measure and improve trust and reputation levels among their customers, employees and other stakeholders.
Bill Sobel, the Chief Connections Officer of SobelMedia has been described as a media powerhouse and a master connector. Sobel uses his massive network as a tool to both build his popular events, which draw 150-200 per month and to connect others in the media and technology space. Most people and companies that Bill consults with have a great product or service but rarely have the access he has to execute meetings with the correct players. In this way, Bill Sobel is a business matchmaker. Some of the connections that Sobel Media has driven include major broadcast and cable networks, Hollywood Studios, Multi-National media companies and film and video producers. Social2B is an advisory association of top industry marketing, media, and information technology professionals, dedicated to helping clients (B2C and B2B brands) leverage the explosive growth of Social Media Marketing (SMM). The objective for this group is to demystify the unknown, and not easily understood aspects of Social Media Marketing, and to advise clients on the latest strategies and marketing tactics in content development or re-purposing, content monetization, reputation management, application of tools and metrics, and ‘Social Media’ analytics. Social2B's Four Phase "Get Social" Approach has helped clients leverage social media space, while identifying metrics, measuring outcomes, and building communities of clients and partners. Social Media and The Big W is the place where news, talent, testing, resources, and love for the social media, and web community in general intersect to provide meaningful information for the global social media market. We utilize guest authors and agency talent to produce insightful content that connects the latest social media news and changes to the real-life applications of these changes and developments. We also cover additional topics related to web development such as: applications for web development, SEO, and more.
Sowing Seeds of Social Media in Pharma and Healthcare... Social Pharmer is for anyone interested/involved in social media within the pharma and healthcare industries. The inaugural Social Pharmer Unconference took place in April’09, in conjunction with HealthCamp Boston. The idea was to break down the conventional approach to industry conferences and – in the spirit of social media principles and culture – facilitate an interactive, two-way conversation around the challenges of adopting social media in this highly regulated industry. Subsequently, the Social Pharmer Network (www.SocialPharmer.com) was established to continue the conversation and engender learning, sharing, and growing among peers. 
theONswitch(R) (www.theonswitch.com) is a boutique marketing company that combines social media with "traditional" marketing to deliver growth for small and mid-sized businesses, including real estate, health and wellness, education and kids, service companies, and others. Prior to launching theONswitch, CEO Nancy A. Shenker, worked for major brands including Citibank, MasterCard International, and Reed Exhibitions. theONswitch has worked with national companies, start-ups, and small- and mid-sized businesses. They recently launched www.mysocialmediainabox.com, a fully integrated offer. They also publish a monthly e-newsletter, the 10volts marketing tip series (www.10volts.com) and two blogs.
B.L. Ochman heads the creative team of www.whatsnextonline.com, which has been creating dynamic Internet and social media marketing and brand strategy for companies doing business online since 1995. Clients include IBM, Ford, McGraw-Hill, Budget Car Rental, Simon & Schuster, stacksandstacks.com, and American Greetings. Her blog, What's Next Blog http://whatsnextblog.com ,one of the top blogs in the AdAge Power 150, tracks news and trends in online marketing. She also blogs for AdAge Digital Next http://adage.com/digitalnext/ and at Pawfun.com http://www.pawfun.com.
