Over the past year BDI has produced five programs focused on the impact of social communications on the healthcare industry. The 2nd annual Social Communications & Healthcare – Case Studies and Roundtables conference will demonstrate the best examples of how leading healthcare brands are accomplishing business objectives with social media and social networking. We will address the FDA’s position/role and what can be expected from future guidance. We will also explore how leading pharmaceuticals, medical technology companies, and hospital groups are integrating their social projects into their existing marketing, communications, education and service platforms. The conference uses a proven half-day event format from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations in the general auditorium with 350+ attendees. The presentations will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks between sessions.We will cover the following questions:How do you deal with regulatory and legal issues when planning and implementing social media strategiesHow do you connect with and tap into consumers who are already using the internet for healthcare information? What are the case studies of leading brands that use internet based social strategies to achieve communications objectives?What are examples of social communities that demonstrate how leading healthcare brands interact, educate, and provide value to consumers online?Why real-time social media tools such as Twitter are gaining momentum and what’s the business case to use them? How has social media impacted crisis communications specifically for the healthcare industry? How do you sell social communications projects and prove ROI to senior management? How do you create effective partnerships with new healthcare media leaders beyond advertising? What are the best examples of how to use social communications to connect internally with employees and stakeholders? What are the tools, technologies, and best practices for monitoring and measuring social communications?