Presented by: Ann Aiken, Health Communications Specialist, Center for Disease Control (CDC) Ann will discuss how the CDC embraced social media tools including Twitter, online video, and widgets to keep people updated on the latest developments.

Presented by: Tara Deville, Director of Media, WHITTMANHART & Kevin French, Group Account Director, WHITTMANHART Kevin and Tara will share how applying some lessons learned from WHITTMANHART’s cross-industry experience led to using consumer insights to drive how they engage in social with their healthcare clients. They will discuss how social media can be incorporated into innovative social structures to help brands connect with target audiences.

Presented by: Ray Kerins, Vice President/Worldwide Communications, Pfizer Inc. Ray will share how the world’s largest Pharmaceutical company embraces social media as a critical channel for its global communications strategy.

Presented by: Andrew Levitt, Founder & CEO, HealthTalker & Nigel Roth, Independent marketing research consultant Andy, a 13 year veteran of the pharmaceutical and biotechnology industry, together with Nigel Roth, will share experiences and lessons learned from helping Fortune 100 healthcare brands create and execute innovative word-of-mouth marketing programs that embrace the social web as a integral platform for communications.

Presented by: Tricia Geoghegan, Communications Lead, Neurology and ADHD, McNeil Pediatrics, a division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., Johnson and Johnson Pharmaceutical Services, inc. Tricia will share how McNeil Pediatrics created vibrant communities of over 17,000 fans on Facebook. The purpose of ADHD Moms and ADHD Allies is to provide assistance in coping with issues that result from Attention Deficit Hyperactivity Disorder. Tricia will also discuss key learnings from launching both Facebook communities.

Healthcare 3.0: Leveraging the Power of Connectivity and Collaboration within the Professional Medical Community Presented by: Aaron Krinsky, CEO & Co-Founder, VeoMed Walking through Multiple Client Case Studies and Discussing the Future of Social Communications and Healthcare

Presented by: Jonathan Richman, Author, Dose of Digital Before jumping into social media, it’s important to understand the rules of the game. We have determined that there are five basic principles that every pharma or healthcare brand must follow in order to get started in social media. Following these principles will tell you what to do and what not to do in order ensure you win over your customers instead of chasing them away. The five principles are: Be Aware, Not Afraid, Monitor and Get Involved, All About E.V.E., Prepare to Surrender Control, and It’s Not About You.