When social media emerged, many thought it was a fad or simply a communication technology for young people. It’s now clear that social media will continue to make a significant impact on how consumers and organizations communicate and operate. This event will showcase the best examples and case studies from leading organizations including B2C and B2B global 1000 and emerging growth companies as well as non profit, educational, and government entities.
We will cover the following questions:
- Why real-time social media tools such as Twitter are gaining momentum and what’s the business case to use them?
- How is the customer service function merging with social media and social networking?
- How do you sell social communications projects and prove ROI to senior management?
- How do you create and participate in communities to achieve communications and branding objectives?
- How do you plan and execute a social communications plan with little or no budget?
- How do you create effective partnerships with new media leaders beyond advertising?
- What are the best examples of how to use social communications to connect internally with employees and stakeholders?
- What are the tools, technologies, and best practices for monitoring and measuring social communications?
- How will the social communications landscape change over the next 6 months, 1 year, 2 years?
- What is the business model of social media? Who benefits financially?
ATTENDEE PROFILE
300 senior marketing, communications and media professionals from Fortune 1000, middle market and emerging growth companies are expected to attend.
