It is becoming old news that marketers and communicators are increasingly using social media and social networking to achieve their goals. Just about everyone has experimented and learned from one-off social projects. Now the question is how do you incorporate social channels as part of an integrated marketing, communications, and service platform? This conference will demonstrate case studies of how leading brands are integrating social media and social networking into and across the enterprise. We will approach the topic from the communicator/marketer's perspective but technology, customer service, and operations professionals are welcome to participate. We will also host moderated interactive roundtable discussion groups that will address very specific topics and questions related to social integration.
We will address the following questions:
Wednesday, January 13, 2010 8:00 AM - 1:00 PMEastern Time
The Graduate Center of The City University of NY365 Fifth Avenue(at 34th Street)Conference Level CNew York, New York 10016USA212.817.7000
Business Development Institute
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