Overview
Social media have become an exciting way to enhance your farm business's marketing activities, allowing you, the owner, or manager, to connect directly with your audience.  While a social media presence is almost expected of many businesses, many owners struggle with how to use the various tools to connect.

Whether you direct market your farm products and want to quickly and efficiently communicate with your customers or you just want to share your farm’s story with your neighbors and community, social media can serve as a powerful tool.

During this 2-day boot camp, we'll discuss the basics of several tools such as Twitter and Facebook and get you thinking about their strategic use.

The first day of the workshop will be spent in a computer lab where you will begin developing your Facebook, Twitter, foursquare, and Yelp pages.

On the second day you will develop social media goals and objectives, a strategy for achieving those, and be introduced to tools for measuring and analyzing your social media impact.  You’ll also hear from a farmer on their use of social media tools. 
                                             
Who Should Attend?
Ag entrepreneurs considering developing their social media marketing and existing business owners who want to develop

Participant Prerequisites
Must have a level of computer and internet familiarity such that you can find information using a search engine (Google, Bing, etc.) on the web and be able to upload and download photos and other file types.

Must sign-up for an account with Facebook, Twitter, foursquare, & Yelp prior to attending.

Other Important Information
If registering for Day 1, please bring a portable drive containing photos of you, your farm/business, logos, products, etc. for use in developing your social media profiles.

Scholarship Reimbursement and SmartStart Credits are available.  See related tab.

Space is limited. Register early!