Social Media Marketing Forum for Beauty and Fashion - Agenda | Online Registration by Cvent

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Thursday, May 22, 2014

Thursday, May 22, 2014

8:30 AM - 9:00 AM	Registration & Networking
9:00 AM - 9:05 AM	Introduction by: Steve Etzler, CEO & Founder, Business Development Institute
9:05 AM - 9:30 AM	Presentation: A Journey from Content to Commerce Presented by: Tarra Del Chiaro, Social Media Director, Guess? Watches / Sequel International How GUESS Watches built a global network of influencers to help tell their story and inspire the consumer journey towards purchase.
9:30 AM - 9:55 AM	Presentation: Understanding Your New Social Audience Presented by: Adam Edwards, Senior Consultant, Brandwatch Fashion and Beauty brands are constantly exploring new ways to engage with their audience, but is anybody doing it right yet? And perhaps more importantly - what do the numbers really tell us? Drawing on Social-Analytics data, Adam will explore these issues, including: How can brands balance the integrity of their brand with the need to move at the speed of social? What's the impact of brand ambassadors in crisis scenarios? Where and who is the real audience, and are they really worth it?
9:55 AM - 10:15 AM	Break
10:15 AM - 10:40 AM	Presentation: The Power of Storytelling Presented by: Meryl Macune, Vice President, Global Digital Marketing, Estee Lauder Estee Lauder has been at the forefront of digital, inspiring, educating and empowering women around the world. With the launch of Estee Lauder Pure Color Envy Sculpting Lipstick, Estee Lauder used the power of storytelling to bring to life this one-of-a-kind lipstick and galvanize conversation across its social media platforms and curate it on esteelauder.com.
10:40 AM - 11:05 AM	Presentation: Building a Consistent Brand Identity Presented by: Stacey Santo, Vice President Marketing Communications/Brand Strategy, Rue La La How do you build a brand when every day, the products and stores are different? Rue La La, a leading private sale eCommerce destination, has grown to over 10 Million+ Members in just six years. What makes people join and, more importantly, come back every day at 11 AM to discover new sales? With new merchandise every day, communicating a clear brand identity and position is more important than ever - and social media is key in creating these meaningful relationships with consumers to build engagement, excitement and loyalty.
11:05 AM - 11:30 AM	Break
11:30 AM - 12:30 PM	Panel Discussion and Q&A Christina Bennett, Director, Public Relations, Elizabeth Arden Tarra Del Chiaro, Social Media Director, Guess? Watches / Sequel International Adam Edwards, Senior Consultant, Brandwatch Meryl Truffelman Macune, Vice President, Global Digital Marketing, Estee Lauder Stacey Santo, Vice President Marketing Communications/Brand Strategy, Rue La La

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