Social Media Marketing Forum for Beauty and Fashion

For speaking and sponsorship information, including pricing, please click here or contact Steve Etzler at setzler@bdionline.com or 212.765.8045.

Organizer

Business Development Institute (BDI), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola-Magro, produces conferences and educational programs for marketing, communications and media professionals. Over 15,000 attendees have participated in our programs. We specialize in how technology and the internet impacts marketing, communications and media. Our programs educate while providing valuable networking opportunities to our attendees. The quality of our speakers, program topics, 1/2 day format, network, and value are what differentiates BDI from its competitors. Follow us on Twitter at www.twitter.com/bdionline and check out the conversations from our events at www.storify.com/bdionline. For additional information as well as sponsorship information, please download our Media Kit.

Platinum Sponsors

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

Brandwatch is one of the world’s leading social media monitoring platforms. It harvests millions of online conversations every day and provides clients with the tools to analyze them, enabling brands and agencies to make smarter, data-driven business decisions. The company grew 101% year-on-year in 2013 and has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 900 brands and agencies, including organizations such as Dell, PepsiCo, Whirlpool, British Airways and Digitas.

Supporting Organizations

Direct Marketing News is a “firebrand” for the marketing industry. As the ultimate resource providing all the latest news and innovative ideas for direct and digital strategy, it’s a must-read for all marketers.

Fashion Group International is a global, non-profit association of over 5000 members of achievement and influence representing all areas of fashion and related industries. Started in 1928 by Editor-in-Chief of Vogue, Edna Woolman Chase, 17 women in fashion met for the first time with one of the core beliefs that fashion needed a forum, a stage or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in fashion. Some of the founding and charter members include Claire McCardell, Elizabeth Arden, Eleanor Roosevelt and Edith Head.

The International Association of Business Communicators (IABC), New Jersey chapter, with more than 200 members, is the leading community for professional business communicators across the state for networking, learning and recognition. At IABC NJ, communicators can join their peers to share their knowledge and experience, grow their skills and enhance their success through professional development programs, networking events, and its Iris Awards program. In addition, members have access to the IABC Knowledge Center and other online resources. The New Jersey chapter is one of the largest at IABC, which represents more than 14,000 members worldwide. To learn more about IABC New Jersey and its current programs, go to nj.iabc.com.

The New York chapter of the International Association of Business Communicators (NY/IABC) serves about 400 corporate communication and public relations professionals who live and work in New York City and the surrounding areas. Some members hold dual memberships in NY/IABC as well as in the New Jersey, Long Island, or WestFair (Conn.) chapters. One of the largest chapters in IABC, the 16,000-member parent organization, NY/IABC was founded in 1972. Its membership has evolved and changed to reflect the New York City communication market. While most chapter members are employed in corporate communication, many members represent public relations and marketing communication agencies or are independent consultants.

Established in 1934, NYU-SCPS (www.scps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and continuing education programs in fields such as Real Estate and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts; Translation and Interpreting; Management and Information Technology; and Finance and Taxation. More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by 55,000 annual enrollments in individual courses, specialized certificate programs, conferences, workshops, seminars, and public events. The School’s community is enriched by more than 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members.

The New York Chapter of the Public Relations Society of America (PRSA-NY), organized in 1948, is a founding chapter of the PRSA, the world's largest professional organization for public relations practitioners. The Chapter has approximately 700 active members, and provides services to members in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. We also support PRSSA organizations at local universities. PRSA-NY Chapter holds more than twenty events a year, with something for everyone. The program includes a monthly networking cocktail party, themed "meet the media" programs, skills workshops, special events such as industry roundtables and discussions with senior leaders, and the annual Big Apple Awards competition celebrating the best work of the tri-state area. Visit our web site at www.prsany.org.

SEMPO, is a global non-profit serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google and Baidu, and supported through partnerships with BDI, ClickZ Live, MediaPost and WBR Research. For more information or to join the organization, visit http://www.SEMPO.org

Social Media Club connects media makers from around the world to promote media literacy, industry standards, ethical behaviour and to share the lessons they have learned. There are over 300 chapters world-wide, but the NYC group was one of the first. We meet monthly, usually on the 3rd Thursday of the month, to connect, learn and share. Find out more at http://socialmediaclub.org/chapter/new-york-ny.

The Social Media Monthly magazine is the world's only printed publication devoted to the exploration and analysis of social media in business and society. Having launched in April 2011, the magazine is now available nationwide in Barnes & Noble, Books-A-Million and other retailers as well as available in twenty countries. To learn more, go to http://thesocialmediamonthly.com.

The Word of Mouth Marketing Association (WOMMA) is the official trade association of the word of mouth and social media marketing industries. Founded in 2004, WOMMA has helped members master best practices and stay ahead of emerging trends through cutting-edge events, year-round educational opportunities and collaboration with the world’s leading practitioners. To learn more about WOMMA, visit www.womma.org.

Preferred Hotel

Hotel373
Hotel 373 is the official hotel of BDI's events.

Click here to receive a discounted rate. Use code ilbdi.
Hotel 373 Fifth Avenue is a deluxe boutique hotel in the heart of Midtown Manhattan. The hotel is one of three Manhattan hotels that front the famed Fifth Avenue. The hotel is located across the street from the Empire State Building. We are in the midst of Manhattan's corporate corridor and adjacent to the Seventh Avenue Garment and Fashion Industry. The hotel is few blocks from Penn Station, Amtrak, Madison Square Garden and Macys - Herald Square. World class Fifth Avenue shopping is at our doorstep. Our 70 rooms boast a modern and functional design. The hotel features complimentary high-speed wireless internet access and guest room windows that open. We have a Starbucks in our Lobby for guest’s convenience.

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