Social Media Marketing Summit for Law Firms - Agenda | Online Registration by Cvent

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Tuesday, June 10, 2014

Tuesday, June 10, 2014

8:00 AM - 8:30 AM	Registration, Breakfast, & Networking
8:30 AM - 8:35 AM	Introduction by: Steve Etzler, CEO & Founder, Business Development Institute
8:35 AM - 8:40 AM	Introduction by: Kelly MacKinnon, President, Metro NY Chapter of the LMA & Business Development Manager, Paul, Weiss, Rifkind, Wharton & Garrison LLP
8:40 AM - 9:05 AM	Presentation: Connecting Your Social Media Strategy with Revenue Generation Presented by: Hans Haglund, Chief Business Development and Marketing Officer, Blank Rome LLP Business and lead generation is the cornerstone for any business development strategy. Is your social media strategy aligned with generating leads or traffic? What are the right metrics? Hear how one firm is connecting the dots between social media, content marketing and revenue/lead generation.
9:05 AM - 9:35 AM	Understanding the General Counsel’s perspective on Social Media Spencer Baretz of Hellerman Baretz Communications will interview Leslie Prizant, General Counsel for CarePoint Health Our interview will focus on getting inside the General Counsel’s head as it relates to law firm’s social media and content marketing activities. We will address what types of content GC’s value or not. We will also discuss how and why GCs participate in some social media platforms and not in others. The interview will also address specific strategies about how law firms can attract the attention of GCs thorough social and digital marketing.
9:35 AM - 10:00 AM	Presentation: The Social Law Firm Index: How the Top U.S. and U.K. Law Firms Rank in their Use of Social Technology Presented by: Guy Alvarez, Chief Engagement Officer, Good2bSocial, LLC The audience will learn the results and general findings from a series of studies, which were conducted to assess the extent to which U.S. and U.K. law firms are currently using and relying on social technologies and practices as part of their business operations. The study reviewed the websites and social media profiles of the 50 largest law firms in the U.S. and the 100 largest law firms in the U.K. across all public platforms, including LinkedIn, Facebook, Twitter, Google+, YouTube, Slideshare and others. The study assessed each firm’s publically available substantive content as well as its social reach and engagement, assigning a point value based on the number of followers, friends, likes, comments and so forth. This enabled us to rank the overall effectiveness of each firm’s efforts in social media. The U.S. study was undertaken jointly by Above the Law and Good2bSocial between June and October of 2013. The U.K. study was undertaken jointly by The Ark Group and Good2bSocial between March and June of 2014.
10:00 AM - 10:30 AM	Break
10:30 AM - 10:35 AM	Introduction by: Jeff Hemming, Client Advisor, Tikit
10:35 AM - 11:00 AM	Presentation: Slow and Steady in a “Right Now!” Environment: Institutionalizing Social Media Presented by: Kelly Villasuso, Director, Marketing Communications, Foley & Lardner LLP How can marketers effect a sea change in the way their attorneys and professionals think about, embrace, and (hopefully) conquer social media? In this session, Kelly Villasuso, Director of Marketing Communications for Foley & Lardner LLP, outlines the slow and steady approach that she and the marketing department took to elevate the firm’s social presence and engagement.
11:00 AM - 11:25 AM	Presentation: Marketing Beyond the Website Best Practices to Build Credibility Through Multichannel Distribution Presented by: Andrew Meranus, Vice President, Business Development, PR Newswire Law firms now recognize the growing importance of producing content such as blog posts and engaging on social media to generate new client leads. Given the specialized nature of the legal industry, which is founded on the principles of trust, it is important for communications and marketing executives for law firms to have the right tools in place that ensure their messages gain the maximum amount of exposure among targeted audiences through a multichannel distribution strategy.
11:25 AM - 12:00 PM	Break
12:00 PM - 1:00 PM	Panel Discussion and Q&A Moderator: Kevin O'Keefe, CEO and Publisher, LexBlog Inc. Daryl Drabinsky, Digital Communications Manager, White & Case LLP Melissa King, Social Analytics Consultant, Brandwatch John Mayhall, Senior Sales Manager, Sales Solutions, LinkedIn Michael Mellor, Head of NY Marketing, Katten Muchin Rosenman LLP Mike Scherpereel, Director of Branding & Communications, Reed Smith LLP

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