Social Media Strategy for the Modern Day Scientist

There is increasing evidence which shows that social media is beneficial for Knowledge Translation in several ways. Firstly, studies have found that highly Tweeted peer-review publications are cited up to 20 times more. Secondly, social media provides a platform to broaden your audience, connect with decision makers, and engage stakeholders and other research users. Thirdly, you have control over your own message about your research findings and you can easily see who is accessing your work and how it is being used and shared. Additionally, there are increased benefits to crowdfunding campaigns, and academic promotion/recognition with a solid social media presence.

Please note: Parts of the workshop will be interactive with an opportunity to fine-tune your Twitter and LinkedIn profiles. You are encouraged to bring your laptop or tablet along to join in the activities.

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Learning Objectives

This workshop will cover:

1. The importance of a good social media profile and how to perfect it.

2. Social media etiquette and tips for building your social media following.

3. How to use social media as a KT tool.

4. The value of and the ways to use social media to build your professional profile.


  • When

  • Thursday, March 30, 2017
    9:00 AM - 2:00 PM
    Eastern Time Zone

  • Where

  • The Peter Gilgan Centre for Research and Learning
    686 Bay Street
    Toronto, Ontario M5G 0A4
    416-813-7654 Ext. 203129

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