The topics featured in Specialty Fertilizer Global Summit deliver expert perspective you need to manage your business in challenging times:

  • Thursday, December 12, 2019
    8:00 AM  -  9:00 AM
    Networking Breakfast

    Sponsored by:


    9:05 AM  -  9:50 AM
    Base Product Market Update: An N, P and K Outlook

    Yes, this is the Specialty Fertilizer Global Summit where we explore ideas around being in the business of value-added products.

    But what of the foundational fertilizers? They not only constitute critical ingredients to many specialty fertilizers, they also feed into the economic decision making of end-users when it comes to cost per nutrient.

    In this session you'll hear from Green Markets' Director of Research as she provides a detailed outlook for supply and demand, and forecasts prices in the near, medium and long term for each of the major N, P, and K product categories.

    In addition, we'll examine current farm economics, how and when do farmers typically make input decisions, and what drives their interest in specialty products.

    Always highly rated, this is a session that will give you the market insight you need to effectively operate in fertilizer markets.

    9:50 AM  -  10:25 AM
    Explaining the Complex Economics of Specialty Products

    Balanced NPKS, micronutrients and additives like humic acids are a valuable investment for growers as well as a profit center for agricultural retailers. But how do you effectively communicate the economics of these complex products when approaching new dealer and grower relationships?

    In this session, we'll demonstrate the importance of using the 4R's of fertilizer along with micronutrients and then improving the uptake and availability of these fertilizers with humic acid. Leveraging 35 years of experience, you'll hear how to improve on existing NPK programs by customizing them for the particular soil and crop.

    Using practical examples, you'll see how this proven methodology produces agronomic responses and improved profitability to growers. The end result? Fertilizer dealers can increase gross margin by 10-20%, while still providing benefit to their customer and also long term soil sustainability.

    10:25 AM  -  11:00 AM
    Partnership Development with Foundations & the Food and Beverage Value Chain

    Companies in the specialty space can jumpstart their field trial process by working with NGO's and foundations globally. Equally important are the opportunities that arise from such partnerships when helping to launch specialty products.

    In this session, we’ll look at the resources and considerations involved with accessing NGOs and foundations. We'll feature a speaker from GMX Technologies, a company that has worked with numerous foundations all over the world, including the Rockefeller Foundation and Clinton Global Initiative.Join in to hear case studies on collaborating with banks and working on initiatives such as one with the world’s largest coffee distributors. Collectively, these efforts can contribute to success in building an emerging specialty products business. He’ll share details on how these alignments work in practice, how the field trials are conducted to meet mutual objectives, and the assets needed to ensure success.

    If you have ambitions in mind for trialing your product, whether domestically or internationally, this is a session you don’t want to miss!

    11:00 AM  -  11:15 AM
    Morning Networking Break
    11:15 AM  -  11:50 AM
    The Future of Water Soluble Fertilizers is Crystal Clear

    The soluble fertilizer market continues to expand on the back of increased adoption of fertigation and foliar applications.

    In this session we'll explore the key drivers and challenges of the soluble fertilizer industry. Join in to hear how crystalline water-soluble fertilizers are the most efficient and sustainable way for delivering the nutrients that boost the quantity and quality of crops.

    Along the way, you’ll uncover the essential role of advanced crystallization technologies in producing soluble fertilizer crystals from pure raw materials or waste streams.

    11:50 AM  -  12:25 PM
    A New Fertilizer Technology: Encapsulated Infused Fertilizer

    As seen over the years at the Specialty Fertilizer Global Summit, there's lots of new and exciting value-added products hitting the marketplace.

    Few however can claim to be new fertilizer technologies. And fewer still can offer the credentials that this company can offer.

    This session sets the stage by identifying the biological and chemical pitfalls of soil as it pertains to nitrogen and nutrient stability and availability. Using this understanding you'll hear why this new technology was created, how its made, and what end-users could expect to see in regard to performance.

    12:25 PM  -  1:00 PM
    A Look at Anuvia: Expansion Plans and Product Value Proposition

    As fertilizer industry observers and analysts, Green Markets covers a lot of companies. Over the years, we written a lot about Anuvia, and if you’ve stayed current you know that the company has some very interesting expansion ideas in motion.

    In this session we’ll hear from the CEO as to how these plans are taking form, including the changes at the production facility, the timing of the expansion, and what to expect when the project is completed.

    In addition, we’ll get an update on the current market perception of the Anuvia product from a variety of angles. Is the waste conversion used for manufacturing the most attractive aspect of the product? Or is the sustainability factor with its SCR attributes of interest?

    Join in to hear this case study of a specialty fertilizer company that is evolving in real time.

    1:00 PM  -  2:00 PM
    Networking Luncheon

    Sponsored by:


    2:00 PM  -  2:35 PM
    A Global Market Outlook for SCF/CRF Products

    With lots of new products hitting the fields, the market for slow and controlled-release fertilizers is expanding. But with the multitude of brand names and unique formulations, knowing how and where these specialized products are gaining attention is a challenge for everyone in the industry.

    In this session we'll hear from a Consultant who has developed unique insight into this complex product array. Join us to learn of the key market drivers and inhibitors across major global regions and hear of the end-use applications that are creating demand.

    You'll also leave this session with an understanding of the market trends in major global regions.

    2:35 PM  -  3:10 PM
    Compare and Contrast Foliar Technologies

    This presentation offers a history of foliar spray applications including the benefits and challenges of various foliars currently being utilized in the agriculture sector.

    Included in this overview will be comparing the various foliar technologies and which crops are best suited for foliar protocols. There will be also a discussion of a new foliar "delivery system" that improves direct absorption of nutrients that is poised to enter the marketplace.

    3:10 PM  -  3:45 PM
    Trends in the Blending of High Value Fertilizers

    Blending to create specialty fertilizer products at the retail and wholesale level has abundant challenges. With throughput always a priority, dealers really on their equipment to ensure that end products meets their growers' demands. And with the small quantities required to cover large areas with additives like biologicals and micronutrients, accurate blending becomes even more complicated.

    In this session you'll hear from a leading blending equipment manufacturer who also has experience as a specialty products manager at a large retailer. Focused on the blending of dry fertilizer with liquids and powders, he'll identify specific blending and coating challenges, and the end-user considerations when figuring how to get product out the door.

    Join us to understand what equipment manufacturers can do to meet their clients' needs, what the equipment can handle, and what system are even available that make sense in a retail and wholesale blending operation.

    3:45 PM  -  4:00 PM
    Afternoon Networking Break
    4:00 PM  -  4:35 PM
    Trends in Specialty Product Development

    Macro trends in agriculture are pointing toward a greater emphasis on precision nutrient delivery, multi-functional fertilizer value-adds, and more advanced seed treatments. With this comes a growing demand for increasingly specialized performance coatings designed to alleviate both formulary and processing challenges.

    Innovative, and often bespoke technologies, are being developed to facilitate these product expansion trends.

    This session, featuring the VP of R&D of a specialty coating company with over fifty years in the industry identifies the current trends in customized fertilizer adjuvants and offers a glimpse into the coating technologies being developed to facilitate their use.

    You'll hear about new coatings, tackifiers and more to get an expert view of the latest innovations in the industry that are sure to have an impact on future product offerings in the market.

    4:35 PM  -  5:10 PM
    High-Value Crop Growers' Perception of Specialty Fertilizers

    In this session we get a firsthand view of specialty products from a grower specializing in high-value, specialized crop production. Sharing his own experience and that of the growers he works with, he'll identify the new product offerings and growers' interest in them.

    Join us to hear how growers choose fertilizers, how they test new products, whether or not industry R&D is keeping up with expectations, and where the fertilizer industry is headed with respect to meeting growers' needs.

    Finally, you’ll get grower insight on the fertilization trends in vegetable and other high-value crop production, whether geographic or product-specific.What are vegetable growers thinking about, reacting to, and planning for? You'll find out right here.

    5:10 PM  -  5:45 PM
    The Argument for Bin Space: The Dealer's Perspective of Specialty Products
    Specialty fertilizer products are increasingly significant at the dealer level for a variety of reasons, not least of which is the value they create for growers. At MKC, a full-service farm coop in central Kansas, innovation is one of their four keys to success. But how do they determine which specialty fertilizer options become part of their commitment to leading edge service? In this session you’ll learn from an industry veteran about the operational and thought processes that go into building a specialty product portfolio. You’ll hear how specialty fertilizer, coating, biological, and micronutrient products are introduced and assessed, and ultimately how they’re made available to growers.
    5:45 PM  -  6:45 PM
    Networking Cocktail Reception
    Join your peers and colleagues for cocktails and hors d'oeuvres at the conclusion of the day's sessions. Always highly rated this is a great opportunity to meet with and build your network within the Specialty Fertilizer industry.