Objectives

Meet and learn from business leaders from around the world on the current and future business and innovation developments in sport and performance nutrition. This platform will address the industry challenges.

Industry challenges

Let's look at the following challenges and opportunities ...

at Retailing level:

- How to better position the category? Towards mainstream consumers looking for "performance"?
Where is the growth and in which area: health driven or sport focussed? 
- Where are growth opportunities, category, consumer or product-wise?
- How to manage price differences between off- and online retailing?

- What are the leading category trends and what is the relevance for marketing the category?
- Where are the growth markets and opportunities globally, in Europe and in some specific markets like Germany, United Kingdom, Scandinavia, Italy, The Netherlands and in Switzerland? 
- How will the industry look like in 3-5 years: more consolidation, more mainstream sales, more brand building?
What to do now to be well positioned for future growth?

and in the Research arena:
- How to make better products with novel ingredients and technologies?
- How can the mainstream consumer benefit from research for athletes? What are the next breakthroughs?
Which health claims can give an extra boost to the category?
- Where will personalisation of nutrition, training and food intake meet or not? 
   
 

The 100+ leaders who gathered at 2011 conference, stimulated us again to bridge industry, retail and research and build on the success of the 2011 and 2009 meetings.

Leading companies who were delegates at the 2nd Sports & Performance Nutrition 2011 were e.g.:
- Retail channels: Holland & Barrett, de Tuinen, Gymgrossisten, The Vitaminstore
- Manufacturers: Coca Cola, Mars, Dextro, Maxim, GSK, ON, Powerbar, Atlantic Multipower, Axellus,
  Nutrisense, Barilla, SiS, Nestle, Pepsico, Lactalis, Glanbia, Uelzena, Adams Food Ingredients, Weider,
  Bayer, ABC Nutrition
- Ingredient companies:Volac, Solae, Roquette, Lonza, Gelita, FrieslandCampina, and many others

Target Groups
This conference is designed for senior managers active in or interested in gaining entry to the sports & performance nutrition market, including professionals involved with:

- Category management
- Marketing, sales & brand management
- Business management
- New product development
- Research & development
- Food engineering

Food and retail industries that can benefit from this conference include:

- Retail
- Brand owners, private label manufacturers, including manufacturers active in the sports, health food sector, 
  beverages, dairy, confectionery, bars, bread, and convenience industries 
- Ingredient manufacturers 
- Food Processing and packaging manufacturers

Speaking? Being a Partner or Exhibiting?

We are in the process of building the programme. Please contact us when you want to be an active partner in building the programme as a speaker or in a different way as a partner. Reach out to Jimi Lovon, Project Manager at Bridge2Food, by email or phone: +31 30 225 2060.