Structuring Comprehensive Asks: Best practices to make an annual, major and planned gift asks together


Program Description:
Comprehensive gifts are a hot topic in planned giving today—and for good reason: Combining different types of charitable gifts can be transformational to the donor in terms of achieving charitable goals and also transformational for the organization whose mission can be advanced significantly. Jason Wohlman, Associate Vice Chancellor for University Development at the University of California Davis, will demystify the blended ask and help you become a more effective fund raiser for your organization. Come learn the power of crossing the divide that separates planned gifts, annual gifts, and major gifts.

Speaker Bio:
Jason Wohlman has spent his entire career in higher education advancement, successfully leading both institutionally related foundations and public universities in their fundraising and alumni engagement efforts. Currently he is the Associate Vice Chancellor for University Development at the University of California Davis. In this role, which he has held since 2012, he provides senior leadership to the reporting units in principal giving, international development, planned giving, foundation and corporate giving, regional fundraising, intercollegiate athletic development, annual and special giving, donor relations, development communications, prospect research and development recruitment. In 2014, UC Davis announced the successful conclusion of its first comprehensive campaign raising in excess of $1.1 billion in gifts.

Prior to his tenure at UC Davis, Jason served as the Associate Executive Director and Chief Development Officer for the North Dakota State University Development Foundation. At NDSU, he served in a leadership capacity assisting the campus in completing two comprehensive university-wide campaigns, growing endowed assets from under $10 million to over $100 million and facilitated the private funding of multiple stand-alone construction projects.

He is a graduate of Minnesota State University which is where he started his development career as the Director of Annual Giving and facilitated both the establishment of a young alumni network and the coordination of athletic development efforts.

Program Agenda:
Registration and Networking: 11:30AM
Luncheon Presentation: 12:00PM – 1:30PM

This program is accredited for 1.5 hours by CFRE and appropriate for all planned giving professional levels.

PGFGS hereby establishes the policy that attendance will be paid in advance by credit card. For attendees who want to pay by check, checks will need to be received one week before the event in order for them to be considered registered.

Make checks payable to PGFGS. Mail to: Raquel Altavilla, 1130 Iron Point Rd # 100, Folsom, CA 95630.

You may cancel your registration and receive a partial refund minus a $5 processing fee by 5pm, Tuesday, March 20.


  • When

  • Thursday, March 22, 2018
    11:30 AM - 1:30 PM

  • Where

  • KVIE Community Room
    2030 W. El Camino Avenue
    Sacramento, California 95833

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