Take Your Proposal to the Next Level Workshop


Did you ever wish you could have more of an impact on your clients’ decisions? What if you could get into their heads, influence their decisions, and craft more compelling proposals?

SMPS Philadelphia proudly hosts Matt Handal (author and contributing editor of SMPS Marketer) as he delivers this immersive three-hour experience, taking you through a three-step workshop designed to give you new insights into your clients’ decision process and help you leverage science-based tactics to create more compelling proposals.

Step One: Introduction to Mind Marketing

The presentation goes over the science of the mind and how you can leverage this knowledge to get into your client’s head.

Step Two: Step Into The Shoes Of The Proposal Evaluator

This session is a hands-on experiment that puts you in the role of the proposal evaluator. Each group will be presented with a number of REAL proposals and will be required to decide on a clear winner.  

By gaining a TRUE understanding of what proposal evaluators are challenged with and how they make decisions, you’ll know what to focus on the next time you develop a proposal.

Step Three: Proposal Development Secrets

Based on the book of the same name, this presentation delves deeper into the proposal development secrets that will give you an edge over your competition. It also covers additional topics not included in the book.

Upon completion of this workshop, attendees will: 

  • Understand the science behind decision-making
  • Gain methods for influencing decision-making
  • Identify and remedy the biggest proposal mistakes you are making
  • Learn strategies to help increase your firm’s win rate

Additional information: 

  • Registration includes breakfast
  • The event is eligible for 3 CPSM credits.  AIA credits are pending.
  • For this event, $10/ticket is being donated to the Kelly McGann Path to Certification Scholarship






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