Program

  • Monday, October 1, 2018
  •  
    7:00 AM  -  5:00 PM
    On-site registration and badge pickup
    Nichols Foyer
    1:30 PM  -  5:00 PM
    CTA Technology Council Meeting (Invited Guests Only)
    Solano Room
    1:30 PM  -  5:00 PM
    WAVE Workshop
    Laurel Room

    The WAVE Technical Working Group is hosting a meeting of the WAVE task forces for detailed discussion of current open issues in WAVE's content, device playback and HTML5 API specification and test development work. This meeting is open to all (excluding members of the press), although attendees should be familiar with WAVE topics. For those interested in an introduction to the WAVE Project there is a "boot camp" session later in the week (see agenda).

    2:30 PM  -  3:00 PM
    Afternoon Break
    Laurel Foyer
  • Tuesday, October 2, 2018
  •  
    7:00 AM  -  5:00 PM
    On-site registration and badge pickup
    Mezzanine Registration
    8:00 AM  -  9:00 AM
    Breakfast
    Studio C Room
    9:00 AM  -  12:00 PM
    CTA R11 WG4 Consumer Stress Monitoring Technologies Working Group Meeting
    Doheny Room

    R11 WG4 creates definitions and performance standards for consumer stress monitoring technologies.

    Open to all Forum attendees except press. Join in the discussion.

    9:00 AM  -  10:30 AM
    CTA R3 Audio Systems Committee Meeting
    Studio D&E Room

    R3 establishes standards for consumer audio equipment and other consumer devices that provide audio as part of the device functionality

    Open to all Forum attendees except press. Join in the discussion.

    9:00 AM  -  12:00 PM
    WAVE Workshop
    Runyon/Laurel

    The WAVE Technical Working Group is hosting a meeting of the WAVE task forces for detailed discussion of current open issues in WAVE's content, device playback and HTML5 specification and test development work. This meeting is open to all (excluding members of the press), although attendees should be familiar with WAVE topics. For those interested in an introduction to the WAVE Project there is a "boot camp" session later in the week (see agenda).

    10:00 AM  -  11:00 AM
    The AI Landscape: From Silicon Valley to Capitol Hill Session
    Studio A&B Room

    Session highlighting details of CTA's newly published white papers addressing the latest trends, terminology, and next steps for the consumer tech industry for artificial intelligence. This session will set the stage for CTA's next projects on AI.

    Open to all Forum attendees.

    Moderator:
    Kerri Haresign - Senior Manager, Technology & Standards - Consumer Technology Association

    Speakers:
    Ronald Schmelzer - Co-Founder - Senior Analyst - Cognilytica
    Kathleen Walch -Co- Founder - Senior Analyst - Cognilytica

    Moderator:
    10:30 AM  -  12:00 PM
    CTA R4 WG8 Audio Loudness Working Group Meeting
    Studio D&E Room

    R4 WG8 develops and maintains documents related to loudness matching, peak loudness and audio dynamic range from diverse content as rendered on consumer devices.

    Open to all Forum attendees except press. Join in the discussion.

    11:00 AM  -  12:00 PM
    CTA Technology Council Artificial Intelligence Advisory Group Meeting
    Solano Room
    This group is overseeing CTA’s technology/standards-related work on artificial intelligence. It will discuss what’s coming next after publication of the two whitepapers to be released the same day. This meeting is open to all Forum attendees except press.
    12:00 PM  -  1:30 PM
    Lunch & Keynote: Growth and Innovation in Audio
    Studio C Room

    Despite being a mature product category, audio continues to deliver above average growth to the technology industry. Connectivity has totally changed the user experience in audio - as it has in other technology devices- enabling increased mobility by eliminating wires from many products while at the same time opening up nearly limitless libraries of music via streaming services. Beyond listening to music, audio has been a critical launching point for innovations involving digital assistants, augmented hearing, and even smart sound tuning for diverse listening environments. This presentation will focus on the current and future state of the audio market, with an emphasis on portable and home audio and the impact emerging technologies will have on consumer demand.

    Open to all Forum attendees.

    Speaker:
    Ben Arnold - Senior Director, Innovations & Trends - Consumer Technology Association

    Speaker:
    1:30 PM  -  5:00 PM
    CTA Audio Board Meeting (Invited Guests Only)
    Studio D&E Room
    1:30 PM  -  3:00 PM
    CTA R11 WG1 Sleep Monitoring Working Group Meeting
    Doheny & Beachwood Room

    There are more and more consumer products on the market that help people monitor the quality and duration of their sleep. Different devices can use different methods to do this. This Sleep Monitors Working Group aims to give consumers confidence that the data they're getting from their devices is reliable and useful.

    Open to all Forum attendees except press. Join in the discussion.

    1:30 PM  -  3:00 PM
    WAVE Bootcamp
    Runyon/Laurel

    WAVE Boot Camp: WAVE is working to reduce fragmentation in commercial over-the-top (OTT) internet video. There are many standards and options for OTT encoding, encryption, packaging and transmission. WAVE is consolidating commercial OTT around certain key standards, taking advantage of industry momentum but putting specifics to paper. This session will introduce the WAVE specifications for content, device playback and user-agent reference framework. As a bonus, attendees will also hear about the WAVE open-source test suite for OTT interoperability.

    2:30 PM  -  3:30 PM
    Afternoon Break
    Laurel Foyer
    3:00 PM  -  5:00 PM
    CTA R11 WG2 Physical Activity Monitoring Working Group Meeting
    Doheny & Beachwood Room

    Monitoring physical activity, like steps, heartbeats, and calories burned, is exploding. All kinds of devices use all kinds of methods to let consumers monitor their activity. The Physical Activity Monitoring Working Group aims to give consumers confidence that the data they're getting from their devices is accurate and consistent from device to device.

    Open to all Forum attendees except press. Join in the discussion.

    3:30 PM  -  5:00 PM
    CTA R7 Consumer Electronics Networking Committee Meeting
    Runyon/Laurel

    CTA's Consumer Electronics Networking Committee produces standards and recommended practices regarding communications between, to, or from consumer technology equipment.

    Open to all Forum attendees except press. Join the discussion.

    3:30 PM  -  5:00 PM
    Improving UHD Interoperability Roundtable
    Studio A&B Room

    UltraHD TVs now outsell HDTVs and are rapidly adding HDR and other advanced features. At the same time, consumers get their video from a growing variety of sources, including UltraHD Blu-ray, streaming, antenna and pay TV. How do we make sure consumers get the best possible picture? Come join us to learn and discuss what industry experts say are the biggest concerns and the best ways to improve UHD interoperability.

    Open to all attendees. Join in the discussion.

    5:30 PM  -  7:30 PM
    Cocktail Reception
    Prestons - Loews Hotel

    Loews Hotel

    Open to all Forum attendees.

  • Wednesday, October 3, 2018
  •  
    7:00 AM  -  5:00 PM
    On-site registration and badge pickup
    Mezzanine Registration
    7:30 AM  -  8:30 AM
    CTA Standards Council Meeting (Invited guests only)
    Studio D&E Room

    CTA's Standards Council oversees the activities of CTA's standards committees. Its members consist of the chairs of CTA's standards committees and subcommittees, plus a few at large members. Sorry, its meetings are open only to SC members and invited guests.

    Open to invited guests only.

    8:00 AM  -  9:00 AM
    Breakfast
    Studio C Room
    8:30 AM  -  9:30 AM
    ATSC S34 Specialist Group on Applications and Presentation for ATSC 3.0 Meeting
    Solano Room

    Open to all Forum attendees except Press. Join in the discussion.

    9:00 AM  -  10:30 AM
    AI and Content Creation Session
    Studio A&B Room

    AI is everywhere and now is even being used to create and edit the content we all consume. Join industry leaders for a discussion about the opportunities and challenges of using AI to create, edit, and conduct quality assurance on content.

    Open to all Forum attendees.

    Moderator:
    Mark Turner - Co-Founder & CEO - Ryff, Inc.

    Speakers:
    Mariana Acuna - Co-Founder - Opaque Studios
    Hanno Basse - Chief Technology Officer - 20th Century Fox Film Corporation
    Jonathan Flesher - Corporate Vice President - Baobab Studios
    Tim Porter - CTO & Co-Founder - Underminer Studios

    Moderator:
    9:00 AM  -  10:30 AM
    CTA R11 WG5 Mobile Health Applications Working Group Meeting
    Studio D&E Room

    R11 WG5 develops the framework for evaluating mobile health applications, devices, and the technologic solutions that utilize those applications including guidelines and/or standards for app reliability, clinical efficacy, accuracy, and data practices.

    Open to all Forum attendees except press. Join in the discussion.

    9:30 AM  -  11:00 AM
    ATSC S38 Specialist Group on Interactive Environment Meeting
    Solano Room

    Open to all attendees except Press. Join in the discussion.

    10:00 AM  -  11:00 AM
    Morning Break
    Laurel Foyer
    10:30 AM  -  12:00 PM
    CTA R11 Health Fitness & Wellness Committee
    Studio D&E Room

    The Health Fitness & Wellness Committee develops standards, recommended practices, and related documentation for consumer health and fitness technology including fixed portable and wearable health and fitness devices.

    Open to all Forum attendees except press. Join in the discussion.

    10:30 AM  -  11:30 AM
    How AI is (already) Disrupting AR/VR Technologies Session
    Studio A&B Room

    From interactions with virtual sales agents, to using AR to give you more information about an ad you see in the subway station, or just leveraging consumer data, AI applications are already being deployed in AR/VR technologies. This panel will explore what impacts AI is having on AR/VR today and what we can expect to see in 5 years, 10 years and beyond!.

    Open to all attendees.

    Moderator:
    Annie Rogaski - Chief Operating Officer - Avegant Corporation

    Speakers:
    Sarah Hill - CEO - StoryUP XR, makers of Healium
    Steven Schkolne - CEO - The Vain Company
    Jason Yim - CEO - Trigger Global

    Moderator:
    11:00 AM  -  12:00 PM
    ATSC S39 Specialist Group on ATSC 1.0
    Solano Room

    Open to all attendees except Press. Join in the discussion.

    12:00 PM  -  1:30 PM
    CTA Technology & Standards Awards Luncheon
    Studio C Room

    Join us as we honor individuals for their outstanding contributions to the CTA Technology & Standards program!

    Open to all Forum attendees.

    1:30 PM  -  3:00 PM
    ATSC S33-1 Service Delivery & Synchronization Meeting
    Solano Room

    ATSC S33-1 solicits use cases and develop scenarios, and examine them within various industry contexts for the next-generation digital television broadcast system (ATSC 3.0).

    Open to all attendees except Press. Join in the discussion.

    1:30 PM  -  5:00 PM
    CTA Content and Entertainment Council and CTA Video Board Meeting (Invited Guests Only; No Press)
    Studio D&E Room
    1:30 PM  -  3:00 PM
    CTA R6 WG26 Portable Power Working Group Meeting
    Runyon Room

    R6 WG26 develop standards, recommended practices, and technical reports related to portable power.

    Open to all Forum attendees except press. Join in the discussion.

    1:30 PM  -  5:00 PM
    OTT Interoperability Meeting
    Doheny Room

    Members of ATSC, WAVE, CTA, UHDA and UHDF will discuss topics regarding OTT interoperability considering the overall device-side configuration. This OTT-centric meeting will allow discussion on common issues such as display interfaces, CMAF signaling.

    Open to all Forum attendees except press. Join in the discussion.

    1:30 PM  -  2:30 PM
    Transforming the Video Experience Managing Streaming Audio Loudness for Content Delivery Session
    Studio A&B Room

    As more and more consumers shift to OTT viewership of TV content they are watching on more mobile and fixed devices every day. Unfortunately poor sound quality and inconsistent loudness, especially between programs and commercials, are negatively impacting the viewer experience. Learn how industry is sorting out the loudness issues between and within streaming services, and the roles that content producers, distributors and device makers can play.

    Open to all Forum attendees.

    Speakers:
    Jim DeFlippis - Consultant - Fraunhofer
    Leslie King - Sr. Manager - Consumer Technology Association
    Jim Starzynski - Director & Principal Audio Engineer - NBCUniversal
    Oren Williams - Director Commercial Partnerships & Standards - Dolby Laboratories, Inc.

    2:30 PM  -  3:30 PM
    Afternoon Break
    3:00 PM  -  4:30 PM
    ATSC S32 Specialist Group on Physical Layer Meeting
    Solano Room

    ATSC S32 examines, assesses and possibly recommends technical proposals for the physical layer (s) of the next-generation digital television broadcast system (ATSC 3.0).

    Open to all attendees except Press. Join in the discussion.

    4:30 PM  -  5:00 PM
    ATSC S33 Specialist Group on Management and Protocols Meeting
    Solano Room

    ATSC S33 primarily focuses on technologies for the management and delivery of ATSC 3.0 services and associated metadata.

    Open to all attendees except Press. Join in the discussion.

    5:30 PM  -  8:00 PM
    Cocktail Reception and Tour

    Dolby Theatre

    Lobby 2

    6801 Hollywood Blvd

    Hollywood, CA 90028


    Join us for a reception and a tour at the Dolby Theatre, the home of the Academy Awards. Pre-registration your CTA name badge are required. Tours will be broken into groups of 35 and will take approximately 30-45 minutes.

    Dolby_logo_230x50

  • Thursday, October 4, 2018
  •  
    7:00 AM  -  8:00 AM
    Breakfast
    Studio C Room
    7:00 AM  -  5:00 PM
    On-site registration and badge pickup
    Mezzanine Registration
    7:30 AM  -  9:00 AM
    CTA Television Manufacturers Caucus Meeting (Invited Guests Only)
    Doheny Room

    The TV Manufacturers Caucus formulates CTA policy positions on regulatory issues affecting TV receivers.

    This meeting is open to invited guests only.

    9:00 AM  -  12:00 PM
    ATSC 3.0 Technology Standards Group (TG3) Meeting
    Solano Room

    ATSC TG3 develops voluntary technical standards and recommended practices for the next-generation digital terrestrial television broadcast system.

    Open to all attendees except Press. Join in the discussion.

    9:00 AM  -  12:00 PM
    CTA AR/VR Membership Working Group Meeting (CTA Members Only)
    Studio D&E Room

    CTA's AR/VR Working Group brings leaders in the consumer technology industry together to strategize on how best to grow the augmented/virtual reality category.

    This meeting is open to all Consumer Technology Association members.

    9:00 AM  -  10:30 AM
    CTA R6 Intelligent Mobility Committee Meeting
    Doheny Room

    The Intelligent Mobility Committee develops standards, bulletins and other technical documents that address portable and handheld consumer electronics products, and consumer electronics products used in private and commercial vehicles, boats and aircraft.

    Open to all Forum attendees except press. Join the discussion.

    10:00 AM  -  11:00 AM
    Morning Break
    Studio C Foyer
    12:00 PM  -  1:30 PM
    Lunch & Keynote: The World Will Be Painted With Data
    Studio C Room

    My first book, Metaverse, explained how VR and AR are similar but distinct, and not existing on a continuum, a frequent mischaracterization of the relationship of AR and VR. AR is tool, like a club, that augments man. AR is also much more nuanced and complex than VR. It has many modes, from simple HUDs, to the humble monocular microdisplay all the way to the HoloLens, a holographic computing platform.

    AR is not about glasses (although that part is wickedly cool). It's about the stack of technology needed for wearables. Computer Vision, AI, Machine Learning, and IoT, which will be regarded as the control center. What this is really about is the augmentation of man. Making us better, faster workers. Better learners. Effortlessly connected.

    Open to all Forum attendees.

    Speaker:
    Charles Fink-AR/VR Consultant, Columnist and Author

    Keynote Speaker:
    1:30 PM  -  2:00 PM
    CTA R12 Augmented and Virtual Reality Committee Meeting
    Doheny & Beachwood Room

    CTA's R12 Augmented and Virtual Reality Committee develops standards, recommended practices, and technical reports related to augmented reality, virtual reality and related technologies.

    This meeting is open to all Forum attendees except press. Join the discussion.

    1:30 PM  -  5:00 PM
    CTA R4 Video Systems Committee
    Studio D&E Room

    The Video Systems Committee develops interface, interoperability, measurement and functionality standards and bulletins for television video technologies and fosters communication within the television engineering community of related activities and regulatory issues.

    Open to all Forum attendees except press. Join the discussion.

    2:00 PM  -  3:00 PM
    R12 WG1 Definitions/Categorization Working Group Meeting
    Doheny & Beachwood Room

    R012 WG1 develops standards, recommended practices, and technical reports related to the definitions and categorization of augmented reality, virtual reality and related technologies.

    Open to all Forum attendees except Press. Join in the discussion.

    2:30 PM  -  3:30 PM
    Afternoon Break
    Studio C Foyer
    3:30 PM  -  4:30 PM
    CTA R12 WG2 Accessories Working Group Meeting
    Doheny & Beachwood Room

    R012 WG2 develops standards, recommended practices, and technical reports related to the accessories augmented reality, virtual reality and related technologies.

    Open to all Forum attendees except Press. Join in the discussion.

  • Friday, October 5, 2018
  •  
    7:00 AM  -  12:00 PM
    On-site registration and badge pickup
    Mezzanine Registration
    8:00 AM  -  12:00 PM
    ATSC Board Meeting
    Studio D&E Room
    8:00 AM  -  9:00 AM
    Breakfast
    Doheny & Beachwood Room
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