What does the advent of today’s on-demand digital world mean for the fan experience—and the future of sports? Facts matter!“The Business of Global Sports: The Truth About Consumers” is a one-day conference presented by the NYU School of Professional Studies (NYUSPS) Tisch Institute for Sports Management, Media, and Business. It will explore the ways in which consumer behavior and technology will continue to change how we consume and deliver sports. What is the future of live sports—in-arena and broadcast—and how will tech innovations play out in that future? How will big media accurately measure consumption in the new world of distribution and viewing? Are the Olympic Games, as a business, sustainable? What new ventures exist in China for global marketers and how can China, in turn, take advantage of them? Is athlete activism good for business? Given the changing marketplace, where do brands intelligently place their bets to effectively reach consumers? This conference will provide attendees with proprietary sports consumer intelligence from the world’s top market research firms.Join professionals from consumer brands, teams, leagues, properties, the media, and advertising to be a part of a conversation that focuses on the opportunities and challenges that the new global sports experience presents. Network with peers and industry leaders to learn about what’s coming and what to do next.
Tuesday, October 10, 2017 8:00 AM - 7:00 PMEastern Time
Barclays Center620 Atlantic AveBrooklyn, New York 11217
NYUSPS Tisch Sports Institute
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