Press Release - October 16
How Hosting Super Bowl XLVIII can Stimulate Regional Growth and Global Opportunity
FOR IMMEDIATE RELEASE
Contact: Ann Willets
The Conference/The Party Focuses on Economic Impact in Metro NY/NJ
Jersey City, NJ (Tuesday, October 15, 2013) - The Conference/The Party (www.theconferencetheparty.com), a unique series of events, will “kick off” with a business conference next week, on October 22 at Maritime Parc in Jersey City, NJ geared toward helping area businesses position themselves to leverage Super Bowl XLVIII, which is projected to generate some $550 million in regional economic activity.
“The Super Bowl is a powerful stimulus for our regional economy,” said Jim McGreevey, former New Jersey Governor and executive director, Jersey City Employment and Training Commission. “It creates an opportunity for the underemployed and unemployed to secure productive work experience within a limited timeframe. For persons at the financial edge, this is an incredible opportunity!"
The event will convene leaders from New Jersey and New York City metro area businesses, government, community groups, tourism, education and civic organizations. All will be looking to capitalize on the influx of over 230,000 spectators for Super Bowl XLVIII.
“There is no doubt that the Super Bowl will have a significant impact on the region, enhancing its position as a global destination,” said Wayne Hasenbalg, president & chief executive officer, New Jersey Sports and Exposition Authority (NJSEA).
The NJSEA is serving as the lead state government agency, working with the NY/NJ Super Bowl Host Committee, to coordinate the State of New Jersey’s role in planning and fulfilling its responsibilities for activities associated with the Super Bowl.
According to Radia Funna, founder of the brand positioning firm Build n Blaze, creator of The Conference/The Party and member of both the Bergen and Hudson Counties’ Super Bowl Huddle Zone Committees; the event brings businesses, regional leaders and resources together to provide the information, education and tools that the region and businesses can immediately use to help position themselves to gain maximum exposure and profit during Super Bowl week. It will also provide opportunities for attendees to network and engage in broader discussions on how hosting an event like the Super Bowl can impact the region, enhance its position as a global destination and translate into doing business beyond its borders.
Soledad O’Brien, award-winning journalist, founder of the Soledad O'Brien and Brad Raymond Starfish Foundation and a keynote speaker at The Conference noted, “The Super Bowl can be leveraged by businesses to examine how we are impacting our communities. As one of the speakers, I hope to share with them the incredible potential it holds to expand their reach with young people who are looking for opportunities to be educated and join the workforce.”
The Soledad O'Brien and Brad Raymond Starfish Foundation provides young women with a bridge between obstacles and opportunity, by giving them the resources to overcome barriers and reach their highest potential.
In addition to McGreevey, Hasenbalg and O’Brien, additional noteworthy speakers include: Tracye McDaniel, president and chief executive officer of Choose New Jersey; Dr. Michael Cooper, Dean, College of Business and Public Management, Kean University; and Dr. Eugene Laney Jr., Head of International Trade Affairs, DHL Express USA.
The event will close with a special reception and networking event hosted by DiMatteo Vineyards and Winery, and a toast with their HOPE Wine. A portion of the proceeds from the sale of all HOPE wine goes to the Shirley Mae Breast Cancer Foundation. “Until there is a cure, we toast to HOPE!” said Angela DellaPeruta of DiMatteo Vineyards and Winery.
Attendees to The Conference will be invited to attend The Party - a networking forum and pep rally - taking place just before the big event on Friday, January 24, 2014.
For more information or to register for the event, visit www.theconferencetheparty.com.
NJBIZ Article - October 14
'The Conference' to give local businesses tools to capitalize on Super Bowl boon
By Mary Johnson
October 14, 2013 at 1:00 PM
When the Super Bowl comes to New Jersey in 2014, it's expected to attract more than 230,000 people and generate $550 million in economic activity.
Those statistics beg the question: How can local businesses take full advantage of what could be a very lucrative opportunity?
That is the question Radia Funna is trying to answer with The Conference, all-day event taking place on Oct. 22 at Maritime Parc in Jersey City.
"The consumers are coming," said Funna, founder of the brand positioning firm Build n Blaze. "My goal was to ensure that our local and regional businesses have the tools to maximize and leverage the dollars that are coming to the region."
The event was originally scheduled to take place back in September, but Funna pushed the date back to add more programming and speakers.
Several big names are scheduled to speak at The Conference. Tracye McDaniel, president and chief executive officer of Choose New Jersey, will discuss positioning the Garden State as a destination for businesses. Wayne Hasenbalg, president and chief executive of New Jersey Sports and Exposition Authority, will discuss how New Jersey won the Super Bowl and what other events could be coming soon. And former Gov. Jim McGreevey will discuss his role as executive director of the Jersey City Employment and Training Commission and his efforts to help formerly incarcerated women find jobs.
But Funna said The Conference is about more than just conversation. Its goal is to give business owners concrete tools they can use come Super Bowl time, such as how to use social media effectively and engage target customers.
The event will also focus on how local businesses can leverage the exposure that can come with the Super Bowl to take their companies global, Funna said, explaining that the influx of attention and people to the area could serve as a practice run for small and midsized businesses looking to export.
To that end, Funna said the head of international affairs at DHL will moderate a panel discussion on the logistics of exporting and doing business overseas.
"I want to always continue to better position our region and our businesses to prepare for this and to gain maximum exposure and profit," she said.
Tickets for the event cost $250. Those interested in attending can register for the event online.
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