Summary

Accounting for nearly a quarter of the entire millennial population, U.S. Latino millennials are flexing their influence and buying power more than ever. As brands develop marketing and messaging strategies targeted to millennials, understanding the motivations, similarities and differences between Latino millennials and their Anglo counterparts is a critical component to success. This presentation will help you understand the Latino millennial mindset and how brands are harnessing this energy in unique and surprising ways. Highlights will include an overview of Latino millennial demographics, an understanding of current macro trends, and examples of brands connecting with this audience to build lasting and profitable relationships.

Details

  • When

  • Wednesday, November 9, 2016
    11:30 AM - 1:00 PM
    Central Time

  • Where

  • City Club
    301 Commerce Street
    Fort Worth, Texas 76102
    817-878-4000

Connect with us:

PRSA Facebook icon  PRSA LinkedIn icon  PRSA RSS icon  PRSA Twitter icon

Outlook Outlook
iCal iCal
Google Google
Yahoo! Yahoo!
MSN MSN
Top