Accounting for nearly a quarter of the entire millennial population, U.S. Latino millennials are flexing their influence and buying power more than ever. As brands develop marketing and messaging strategies targeted to millennials, understanding the motivations, similarities and differences between Latino millennials and their Anglo counterparts is a critical component to success. This presentation will help you understand the Latino millennial mindset and how brands are harnessing this energy in unique and surprising ways. Highlights will include an overview of Latino millennial demographics, an understanding of current macro trends, and examples of brands connecting with this audience to build lasting and profitable relationships.
Wednesday, November 9, 2016 11:30 AM - 1:00 PMCentral Time
City Club301 Commerce StreetFort Worth, Texas 76102817-878-4000
Greater Fort Worth PRSA
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