| 8:00 AM
- 8:30 AM |
Registration & Networking Breakfast
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| 8:30 AM
- 8:35 AM |
Introductory Comments
Steve Etzler, Founder and CEO, Business Development Institute
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| 8:35 AM
- 8:40 AM |
Introduction by: A.J. Lawrence, President, The JAR Group
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| 8:40 AM
- 9:05 AM |
Keynote Case Study: GE Engages Visually
Presented by: Katrina Craigwell, Manager, Digital Marketing, General Electric Company
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| 9:05 AM
- 9:30 AM |
Case Study: PerkStreet on Pinterest: Banking on Visual Social Media
Presented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial
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| 9:30 AM
- 9:55 AM |
Case Study: The Waldorf=Astoria Hotel Connects w/ Customers & its History with Pinterest & Facebook
Presented by: Matt Zolbe, Director of Sales and Marketing, Waldorf=Astoria
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| 9:55 AM
- 10:15 AM |
Break
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| 10:15 AM
- 10:40 AM |
Case Study: The Eyes Have It: The Benefits of Visual Storytelling
Presented by: Tom Hynes, Manager, Blogger Relations, PR Newswire
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| 10:40 AM
- 11:05 AM |
Case Study: Innovative Eyewear Company Warby Parker Engages Customers Through Instagram
Presented by: Jen Rubio, Head of Social Media, Warby Parker
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| 11:05 AM
- 11:30 AM |
Break
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| 11:30 AM
- 12:30 PM |
Panel Discussion and Q&A
Moderator: Steve Etzler, CEO & Founder, Business Development Institute- Katrina Craigwell, Manager, Digital Marketing, General Electric Company
- Tom Hynes, Manager, Blogger Relations, PR Newswire
- Jen Rubio, Head of Social Media, Warby Parker
- Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial
- Matt Zolbe, Director of Sales and Marketing, Waldorf=Astoria
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