The Relentless Zen of Major Gift Fundraising


Wednesday, February 28, 2018
The Relentless Zen of Major Gift Fundraising


Program Description            

Breathe, listen, pivot and act. How do you get the meeting with your dream donor? Once there, what do you say? And how do you pivot when they say “We don’t fund programs like yours”? Major gift fundraising is the relentless Zen of: never giving up; listening, not bulldozing; framing, not forcing; fierceness, not being afraid and embracing the fine art of bless and release.

In this interactive session, you'll learn the steps needed to secure a gift from your dream donor, and practice some of the most vital soft skills: listening, understanding and responding to set yourself up for the YES! 

Just announced … The Feb 28 session also features special guest Kristin Nelson, Senior Philanthropic Advisor with Community Foundation Sonoma County, who will share the latest news about the Reliance Fund: 

Major gifts, though different for every organization, are crucial to your organization’s transformational change. Join me next Wednesday for 90 minutes with two seasoned experts who will share real stories of their Zen (and not-so-Zen) moments in a relatable and humorous way. Bring your questions about elusive donors and leave with actionable next steps on how to keep the process moving and set yourself up for a Yes. Register now at the link below.

Also, please consider helping us meet a challenge match. Every dollar counts right now as we have already raised $400 of the $500 match. With your donation we are able to bring amazing programming and speakers to Sonoma County. Last year we hosted a session with Kim Klein and later this year, Kay Sprinkel Grace … more details soon. Click “Donate to AFPWCC” button to have your gift matched. Thanks!!

Hope to see you soon, Michelle Covington


Pat Callahan, Major Gifts & Leadership Coach
With more than 30 years of fundraising experience, Pat Callahan currently works as a major gifts and leadership coach as well as Director of Philanthropy with the California Council on Science and Technology. Trained in a University, Pat has gone on to serve in key leadership positions, including E D of Healthcare Foundation Northern Sonoma County and National Director of Development and Marketing for Canine Companions for Independence. Helping organizations position themselves to build relationships with philanthropists is her passion.

Marci Atkison, Director of Philanthropy at St. Helena Hospital Foundation
Marci Atkison has 12 years of fundraising experience and currently works as the Director of Philanthropy at St. Helena Hospital Foundation leading their major gift efforts. Prior to her current position, Marci served as Director of Development at Aldea Children & Family Services, where she partnered with board and staff to increase overall fundraising revenue by 150%. 


  • When

  • Wednesday, February 28, 2018
    10:30 AM - 12:00 PM

  • Where

  • Volunteer Center of Sonoma County
    153 Stony Circle, Ste. 100
    Santa Rosa, CA 95401

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