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Thursday, March 22, 2012
Optional
Thursday, March 22, 2012
8:00 AM - 8:30 AM
Registration & Networking Breakfast
8:30 AM - 8:40 AM
Introductory Comments by:
Steve Etzler, Founder and CEO, Business Development Institute
8:40 AM - 8:55 AM
Introductory Comments by:
Michal Shapira, Associate VP, Digital Marketing, The Wall Street Journal Digital Network
8:55 AM - 9:25 AM
Case Study: Twitter as Customer Service (aka: Drinking From the Fire Hose)
Presented by: Jenny Dervin, Vice President of Corporate Communications, JetBlue Airways
9:25 AM - 9:55 AM
Case Study: Investing in Facebook Real Estate
Presented by: Beverly Thorne, Chief Marketing Officer, Century 21 Real Estate LLC
9:55 AM - 10:35 AM
Simon Constable,Wall Street Journal Interviews Ed Garsten, Head, Electronic Comm, Chrysler Group LLC
10:35 AM - 10:50 AM
Break
10:50 AM - 11:10 AM
Presentation by:
Tom Miale, Director, Multimedia Engagement, MultiVu
11:10 AM - 11:40 AM
Case Study: Tasti D-Lite
Presented by: BJ Emerson, VP Technology, Tasti D-Lite LLC
11:40 AM - 12:00 PM
Break
12:00 PM - 12:30 PM
Roundtable Session 1
Roundtable Session 1
Content Marketing Best Practices
Getting Insights from Social Analytics
Social Customer Service Strategies
Mobile Meets Social for Consumer Brands
Understanding the Social Gaming Opportunity
Engaging Consumers on Facebook
Integrating Social into your Overall Marketing Plan
Organizing your Team for Social Media Success
Measuring ROI for Social Media Campaigns
How to Engage the Influencer and Super Fan
12:30 PM - 1:00 PM
Roundtable Session 2
Roundtable Session 2
Content Marketing Best Practices
Getting Insights from Social Analytics
Social Customer Service Strategies
Mobile Meets Social for Consumer Brands
Understanding the Social Gaming Opportunity
Engaging Consumers on Facebook
Integrating Social into your Overall Marketing Plan
Organizing your Team for Social Media Success
Measuring ROI for Social Media Campaigns
How to Engage the Influencer and Super Fan
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