We all know that consumer behavior is rapidly changing. This half-day conference will showcase very specific case studies that demonstrate how leading brands engage, influence and service consumers through innovative social programs.
This conference will answer the following questions:
- How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
- What are specific examples of how brands provide better customer service through social CRM?
- How do you embrace mobile social strategies including location-based programs to increase sales and strengthen your brand?
- How are leading brands engaging customers through social games?
- What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
- How does Facebook’s open graph and the explosion of the “like button” impact consumer marketing?
- How do leading organizations use and integrate social data from measurement and monitoring programs to shape and refine their marketing and communications strategy?
- How do leading brands integrate social with their overall marketing, communications, and customer service platforms?
300+ senior marketing and communications leaders from major brands and agencies. The conference uses a proven half-day event format from 8:30 AM until 1:00 PM
at The Graduate Center of The City University of New York in midtown Manhattan,
New York City. The agenda will consist of several case study presentations in the
general auditorium with 300+ attendees. The presentations will be followed by two
moderated interactive roundtable discussion group sessions with 8-12 attendees
each on very specific topics. We will also host a networking breakfast and
networking breaks in between sessions.
REGISTRATION FEE
$195.00
SPEAKING & SPONSORSHIP OPPORTUNITIES
For sponsorship/speaking opportunities, including pricing, please click here | |
