We all know that consumer behavior is rapidly changing.  This half-day conference will showcase very specific case studies that demonstrate how leading brands engage, influence and service consumers through innovative social programs.

This conference will answer the following questions:

• How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
• What are specific examples of how brands provide better customer service through social CRM?
• How do you embrace mobile social strategies including location-based programs to increase sales and strengthen your brand?
• How are leading brands engaging customers through social games? 
• What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
• How does Facebook’s open graph and the explosion of the “like button” impact consumer marketing?
• How do leading organizations use and integrate social data from measurement and monitoring programs to shape and refine their marketing and communications strategy?
• How do leading brands integrate social with their overall marketing, communications, and customer service platforms?