We all know that consumer behavior is rapidly changing. This half-day conference will showcase very specific case studies that demonstrate how leading brands engage, influence and service consumers through innovative social programs.
We will answer the following questions:
- How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
- What are specific examples of how consumer marketers provide better customer service through social CRM?
- How do you embrace mobile social strategies including location based programs to increase sales and strengthen your brand?
- How are leading brands engaging customers through social games?
- What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
- How does Facebook’s open graph and the explosion of the “like button” impact consumer marketing?
- How do leading organizations use and integrate social data to shape and refine their marketing and communications strategy?
- How do leading brands organize themselves to integrate social with their overall marketing, communications and customer service platforms?
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300 senior marketing and communications leaders.
EVENT FORMAT
The conference uses a proven half-day event format from 8:30 AM until 1:00 PM at The Graduate Center of The City University of New York in midtown Manhattan, New York City. The agenda will consist of several case study presentations in the general auditorium with 300+ attendees. The presentations will be followed by two moderated interactive roundtable discussion group sessions with 8-12 attendees each on very specific topics. We will also host a networking breakfast and networking breaks in between sessions.
REGISTRATION FEE
$195.00
CASE STUDY PRESENTATIONS AND EVENT RECORDING
