Summary

It’s old news that customers are online, mobile, and empowered by technology.  Social media and the internet are amplifying customers' voices, allowing them to easily make or break reputations, purchasing decisions, and market reach.  Our event will showcase case studies from leading brands that demonstrate how organizations innovate their overall customer experience through social strategies that put the customer perspective at the center of their business strategy.

We will answer the following questions:

• How do you establish, moderate, and nurture a social customer experience that is mutually rewarding and beneficial to both your customers and your business?
• How do you use social strategies and technologies to improve customer acquisition, engagement, and ongoing support?
• What are the leading tools and technologies used to connect with customers; and, how do you determine which to use for your customer experience goals?
• How do you integrate public social platforms like Facebook, Twitter, and Blogs within your enterprise customer solutions?
• How do you glean insights and measure the impacts and results from social interactions with your customers? 

Frank Eliason, SVP of Social Media at Citi will be our keynote speaker. Many regard Frank as one of the earliest innovators of customer service from his leadership role at Comcast . Check out the very interesting March 12, 2012 Holmes Report interview with Frank, "Social media customer service has been a complete failure".