Wednesday, February 20, 2013
Registration & Networking: 12:00 PM Lunch Program: 12:30 - 2:00 PM
Bring your judging hat and get ready for a bakeoff.
No time to review the competition’s website? Then come see three thought leaders offer new ideas and competitive intelligence that you can use to drive the right people to the right content.
Burkey Belser of Greenfield/Belser, Deborah McMurray of Content Pilot LLC and Elonide Semmes of Right Hat, LLC will hold a website bake-off with the aim to deliver a little innovation.
The Plan:
Each “chef” will have 10 minutes to prepare a site. You will have 10 minutes to debate its merits. Then everyone votes for the new Top Chef.
Why:
Burkey, Deborah and Elonide have worked with the best and the brightest on developing law firm websites and can educate you about the innovative design, development features and strategies that are getting results in the legal world and beyond.
Payoff:
Whether you are a business development coordinator, a graphic design manager, or the director of client service, you are responsible for how current and future clients react to your firm’s brand. Bring a colleague and make time to hear from leaders in our industry. Connecting to your buyers in a meaningful way should not have to wait.
Speakers:
Burkey Belser
President and Creative Director, Greenfield/Belser
Burkey Belser is the president and creative director of Greenfield/Belser, a brand design agency focused on services marketing. He has won hundreds of awards in every major field of graphic design: identity, collateral, web, periodicals---you name it. He was awarded a Lifetime Achievement Award for the Legal Marketing Association in 2005 and is a member of LMA’s Hall of Fame.
Deborah McMurray
CEO and Strategy Architect, Content Pilot LLC
Deborah McMurray, the CEO and Strategy Architect of Content Pilot LLC, is an authority on the design and development of top law firm Web sites. She serves as strategy architect and team leader for these projects, overseeing the projects and the Content Pilot creative and development team. She is a Fellow in the American Bar Association’s College of Law Practice Management, an LMA Hall of Fame member and co-author of the ABA's 2007 book, Lawyer's Guide to Marketing on the Internet, 3d ed. (as well as the second edition) and co-editor of Lawyer's Guide to Marketing Your Practice, 2d ed.
Elonide Semmes
President, Right Hat, LLC
Elonide Semmes founded Right Hat, LLC after spending more than 30 years helping professional service firms better articulate their intangible value. She was motivated to create an agency that was equally committed to marketing strategy and exceptional design. She works with law firms, commercial real estate developers, and other professional service firms on a full range of marketing services from strategy to creative implementation, including websites, brochures, e-publishing, and advertising. She was a founding member of the Legal Marketing Association Mid-Atlantic chapter (formerly NALFMA) and has served on the Board of Directors of both the Mid-Atlantic and New England chapters. Elonide has been inducted into the LMA Hall of Fame and the College of Law Practice Management.
Where:
Grand Hyatt | 1000 H Street, NW | Washington, D.C. 20001Closest Metro: Metro CenterMembers:
$40.00 if registered by 2/13/13
$90.00 walk-in registration feeNon-Members:
$80.00 if registered by 2/13/13$90.00 walk-in registration fee |
