A company’s trademarks and copyrights are some of its most important – and public-facing – assets. While the digital age of e-commerce, mobile advertising and social media can connect a brand or product directly to consumers – it also breeds piracy and counterfeiting. This means lost sales and eroded brand equity.Today’s trademark and copyright professional needs to constantly stay one step ahead with a strong brand and content protection strategy.How to fight back and mitigate counterfeiting? What are the best Anti-Piracy & Content Protection Strategies? When does it make sense to litigate?Our TM&C Summit brings together experts from leading brands to uncover the challenges and opportunities of an effective strategy.
Thursday, March 16, 2017 8:30 AM - 3:45 PMEastern Time
W Hotel - Lexington Ave.541 Lexington Ave.New York, New York 10022(212) 755-1200
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