Mary Stenmark, Senior Director for NBC News Digital Network will discuss multi-channel marketing--marketing where one media platform plays off the other to generate the highest brand lift and sales. Come hear her talk about how NBC approaches deployment over multiple marketing channels and how they measure success.
NBC News Digital Network is a leader in breaking news and original journalism. Mary is responsible for digital cross-platform marketing and business development initiatives for companies large and small across the U.S. Working with major brand marketers, she creates unique experiences that resonate with key target audiences across multiple platforms.
About Mary
One of the most honored news organizations on television, online and mobile, MSNBC is a leader in breaking news and original journalism. The largest distributor of news, MSNBC.com alone reaches more people than any of the national daily newspapers. As a Senior Director for msnbc, Mary is responsible for digital cross-platform marketing and business development initiatives for Fortune 100 companies across the U.S. She and her team work with major brand marketers and their agencies to create and deploy unique experiences on multiple platforms that will resonate with key target audience.
