Case Study: GE Engages VisuallyPresented by: Katrina Craigwell, Manager, Digital Marketing, General Electric CompanyKatrina will share how GE visually connects with customers and receives inspiration around their vision of building, powering, moving and curing the world. Check out GE on Pinterest and Instagram. Bio: Katrina Craigwell (@kcraigwell) leads content for the Digital Marketing team at General Electric (GE). She is responsible for driving content creation and distribution across GE.com, ecomagination.com, Txchnologist.com and GE’s corporate properties internationally, as well as GE’s social media presences on platforms including Instagram and Tumblr. Prior to her role at GE, she was Associate Director at social media agency Attention, where she worked with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Katrina began her career in public relations at the Independent Film Channel, where she worked on some of the network’s first social media campaigns. She graduated from the University of Toronto with a degree in International Relations.
Case Study: The Eyes Have It: The Benefits of Visual Storytelling Presented by: Tom Hynes, Manager, Blogger Relations, PR NewswireBio: Thomas Hynes is PR Newswire's Manager of Blogger Relations. He has launched PR Newswire for bloggers, a site dedicated to connecting PR Newswire's content and services to the blogosphere. He also manages PR Newswire's Tumblr presence and helps to manage their Twitter presence. The panel he co-wrote, "Vetting in the Age of Social Media", was presented during the 2012 SXSW interactive conference. Over the course of the last year, Thomas has hosted webinars on behalf of PR Newswire. He has also identified and reviewed the top bloggers across nearly a dozen industries. Thomas lives in New York City and maintains his own blog about biking in New York City.Case Study: Eyewear Company Warby Parker Engages Customers Through InstagramPresented by: Jen Rubio, Head of Social Media, Warby ParkerWarby Parker provides quality prescription eyewear at a revolutionary price point to fashion-conscious customers. Jen will share how Warby Parker inspires and engages customers by integrating the online power of Instagram with the reach of influencers through live events such as Instawalks, exclusive Instagram content, and other photo-related campaigns.Bio: Jen is the head of social media at Warby Parker, a company determined to radically transform the eyewear industry. She oversees the brand's social media experience, including editorial strategy and campaigns for visual platforms such as Instagram and Pinterest. Previously, she led the digital strategy and campaign development for brands including Ford, Comcast, Disney, MTV, Amazon, and Estée Lauder while at Brooklyn-based agency Carrot Creative.Case Study: PerkStreet on Pinterest: Banking on Visual Social MediaPresented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet FinancialWho says banking is boring? Using contests and collaborative boards, PerkStreet is engaging a community of smart spenders and helping to spread the word that personal finance can be fun. Follow them at pinterest.com/perkstreet Bio: Jennifer Spencer is the Digital Communications and Community Manager at PerkStreet Financial, where she helps people connect over a shared desire to live a better life by making smart choices with their money. In addition to managing PerkStreet’s brand voice in social media channels, she is a contributor to the DailyPerk blog and content creator for the DailyPerk email. She also writes and tweets about her passions: food, social media best practices, and being a new mom. Follow her at twitter.com/jennalyns. Case Study: The Waldorf=Astoria Hotel Connects with Customers and its History With Pinterest & FacebookPresented by: Matt Zolbe, Director of Sales and Marketing, Waldorf=AstoriaThe historic hotel brand is using social media to recover lost treasures through its “Amnesty Program” campaign. Matt will share how the Waldorf Astoria is using Pinterest and Facebook to show recovered items while telling stories about them. Generating buzz in the brand for the next generation of customers is a key objective of the program.Bio: Matt Zolbe for the past 9 years has been the Director of Sales and Marketing for the Waldorf Astoria. In this capacity he oversees all aspects of revenue generation for this 1400 room landmark hotel. Social media represents an opportunity to own the next generation; to showcase the Waldorf as representative of elegance and singular experiences. Radio thrust the hotel into national prominence as middle America listened to live music from the hotel’s three famous supper clubs. The hotel is eager to utilize today’s emerging technologies and while not first movers, intends to act as a fast follower.
A.J. Lawrence, President, The JAR GroupBio: Since 1992, A.J. Lawrence has been a leader as a digital marketer, developing and implementing successful multi-channel marketing programs. A.J. founded the JAR Group in 2006 with the mission of creating an interactive agency that provides a deeper level of thought, strategy, and service to clients without "big agency everything else." A.J. has managed major corporate digital brands including GE, Citibank, Cable & Wireless, Fairmont Luxury Hotels, Marvel Entertainment and MTV amongst many others. A.J. is on the steering committee of NYU FACES (Finding a Cure for Epilepsy and Seizures), a major epilepsy research and outreach foundation and leads the SEMPO (Search Engine Marketing Professionals Organization) Research Committee. He is a Baruch College Executive on Campus Mentor and is an active angel investor & advisor in the DUMBO Tech community.
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