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Thursday, September 20, 2012
Thursday, September 20, 2012
8:00 AM - 8:30 AM
Registration & Networking Breakfast
8:30 AM - 8:35 AM
Introductory Comments
Steve Etzler, Founder and CEO, Business Development Institute
8:35 AM - 8:40 AM
Introduction by: A.J. Lawrence, President, The JAR Group
8:40 AM - 9:05 AM
Keynote Case Study: GE Engages Visually
Presented by: Katrina Craigwell, Manager, Digital Marketing, General Electric Company
9:05 AM - 9:30 AM
Case Study: PerkStreet on Pinterest: Banking on Visual Social Media
Presented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial
9:30 AM - 9:55 AM
Case Study: The Waldorf=Astoria Hotel Connects w/ Customers & its History with Pinterest & Facebook
Presented by: Matt Zolbe, Director of Sales and Marketing, Waldorf=Astoria
9:55 AM - 10:15 AM
Break
10:15 AM - 10:40 AM
Case Study: The Eyes Have It: The Benefits of Visual Storytelling
Presented by: Tom Hynes, Manager, Blogger Relations, PR Newswire
10:40 AM - 11:05 AM
Case Study: Innovative Eyewear Company Warby Parker Engages Customers Through Instagram
Presented by: Jen Rubio, Head of Social Media, Warby Parker
11:05 AM - 11:30 AM
Break
11:30 AM - 12:30 PM
Panel Discussion and Q&A
Moderator:
Steve Etzler, CEO & Founder, Business Development Institute
Katrina Craigwell, Manager, Digital Marketing, General Electric Company
Tom Hynes, Manager, Blogger Relations, PR Newswire
Jen Rubio, Head of Social Media, Warby Parker
Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial
Matt Zolbe, Director of Sales and Marketing, Waldorf=Astoria
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