WAFC 99th Annual Convention

The 99th Annual WAFC Convention is cancelled. Please see an important message from the WAFC Leadership.

All hotel reservations made through the WAFC registration website will be cancelled on your behalf. Please do not contact the JW Marriott or the Villas directly. If you made reservations outside of the registration system you will, of course, need to take care of this on your own.

We are working on a plan for reimbursements to mitigate costs as much as possible. More communication regarding reimbursements will follow.

The WAFC Convention Team
Email: wafc@traveletm.com
Phone: 800-929-9232


Scroll down to DETAILS & view the newly released 2020 video!

Welcome to the WAFC registration website!

Here are a few details to help you navigate the website:

  • Click Convention Details to the left for pricing details
  • Sleeping rooms at the JW Marriott are limited and on a first come, first served basis. Be sure to get your reservation request in early!
  • Click the Register Now button to get your registration submitted
  • For any questions, please click Contact Us. We are here to help.

About the WAFC Convention


The Western Association of Food Chains Annual Convention is an all-inclusive event bringing retailers, wholesalers, brokers, manufacturers and suppliers together in one venue.



Welcome from the WAFC President & Chairwoman

  • Wehling_hex

    Sarah Wehling

  • Dear Industry Associates:

    It is my pleasure to invite you and your colleagues to the 99th Annual WAFC Convention, May 2-6, 2020 at the JW Marriott Desert Springs in Palm Desert, California. The WAFC’s mission is “Advancing the Food Industry Through Education and Leadership” and we look forward to bringing that mission to life in Palm Desert.

    The WAFC convention, widely anticipated as the best industry event of the year, brings together top executives from companies in all sectors of the food industry. I do hope that you will attend so you can take advantage of the opportunity to learn, network, conduct business and maybe make a few friends while enjoying the beautiful desert springs resort oasis.

    Special thanks to our convention partners, the Illuminators, led by Headlite, Tracy Lape, who promises to greet, serve and entertain our delegates in a manner “second to none.” Joseph and I look forward to seeing you this coming May in Palm Desert!


    Sarah Wehling

    VP, Fresh Foods

    Costco Wholesale

    President & Chairwoman, WAFC


  • When

  • Saturday, May 2, 2020 - Wednesday, May 6, 2020

  • Where

  • JW Marriott Desert Springs Resort & Spa
    74855 Country Club Drive
    Palm Desert, California 92260
    (760) 341-2211

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