Washington, D.C. Book Launch
WIN! the Hispanic Market Strategies for Business Growthby M. Isabel Valdés
Join HACR for a special cocktail reception in celebration of M. Isabel Valdés' new book, Win! The Hispanic Market Strategies for Business Growth. Hispanics are showing the most growth in consumer buying power in the United States today; a trend that is projected to continue. Learn the Who, How and Why about growing your business and creating a strong Hispanic strategy. At the reception, you will also have an opportunity to meet M. Isabel Valdés and several expert contributors featured in the book.
Presented byHispanic Association on Corporate Responsibility (HACR)
Welcome Remarks byJanet Murguía President and CEO of the National Council of La Raza (NCLR) and Board Chair, Hispanic Association on Corporate Responsibility
WhenTuesday, May 22, 2012 6:30 PM - 8:30 PM Eastern Time
WhereNCLR Offices - Raul Yzaguirre BuildingFirst Floor, 1126 16th Street, NW Washington, D.C. 20036
The first 50 guests to register and attend the event will receive a complimentary copy of the book.
About WIN! the Hispanic Market:
by M. Isabel ValdesEvery businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households.Corporations that “right-size” the growth opportunity and invest appropriately when it comes to their Hispanic customers increase their shareholder value and have continued success in the marketplace. The top experts who contributed to this book demonstrate how to do it right.WIN! the Hispanic Market: Strategies for Business Growth by M. Isabel Valdés, a pioneer in in-culture marketing and strategy, taps into the expertise of more than a dozen contributors, from Wall Street executives to advertising and retail experts. Her expert collaborators (in order of appearance) include:
Carlos F. Orta, President and CEO, Hispanic Association for Corporate Responsibility (HACR)
Steve Moya, Santiago Solutions GroupMichael Klein and David Wellisch, co founders of LatinumnetworkJessica Pantanini, COO Bromley Communications and President of Association of Hispanic Advertising Agencies (AHAA)Carlos Santiago, CEO, of Santiago Solutions GroupGabriela Alcántara-Diaz, President/Strategist , GADMarketingCommunications, Inc.Cesar Melgoza, CEO and founder, GeoscapeMarie Quintana, SVP, Multicultural Marketing and Sales, PepsiCo
Donald Longo, Editorial Director, Stagnito Media, Hispanic 360 SummitDouglas Darfield, SVP of Hispanic Services, Nielsen MediaRoberto Orci, CEO, Acento AdvertisingLucia Ballas-Traynor, SVP, Café Media
Martha Montoya, President, Los Kitos EntertainmentLee Vann, CEO, Captura GroupFederico Subervi, University of Texas, San Marcos, and Director, Latinos and the MediaCarlos Garcia, SVP, KnowledgeNetworksDerene Allen, Managing Partner, Santiago Solutions Group
Hispanic Association on Corporate Responsibility
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