WBNR 2018-06-12: Webinar: Transformational Donor Events


Earn CEU’s toward your CFRE!

Registrants will receive a link via email where they will have two weeks to access the pre-recorded webinar whenever they want and however many times they want.

We suggest you invite members of your team to join you so you can discuss the concepts among yourselves. You can stop and start the presentation as many times as you wish. You can access this from wherever you have internet access and a browser.

Recording will be sent on Monday, June 18 and removed on Friday, June 29.

Imagine if your signature event could consistently raise significant funding and kick start relationships with new major donors. This would require an intentional invitation strategy, transformational content, and flawless execution. Learn how to integrate best practices in major donor events to elevate the impact of your events. In this session, Bob Westfall and Lisa Wolf will share key insights from their experience executing over 330 major donor events, which have raised over $650 million.

During this webinar, participants will learn:
1. The difference between transactional and transformational giving
2. The elements of a compelling transformational case
3. The different purposes of donor events [brand awareness, recognition, acquisition, cultivation]
4. How an effective event can compress the major donor cultivation cycle
5. The key do’s and don’ts of successful major donor events [right people, smaller group, relationally focused, 2+ days]
6. How to structure an effective donor event strategy

Bob Westfall, CEO of Westfall Gold, launched the company in 2002 with a singular mission: To help clients fund transformational impact around the world. Inspired by the Parable of the Talents, he has drawn on his experience in major donor development to build one of the country’s preeminent fundraising consultancies. To date, the Westfall Gold team has guided leading universities, nonprofits and faith-based organizations in raising $650 million through the company’s signature major donor events. 

Lisa Wolf, Westfall Gold’s Vice President of Consulting, is passionate about working with nonprofits that work hard every day to improve the lives of others. From 2005-2013, Lisa held senior leadership positions at CURE International, a medical ministry with hospitals and programs in 29 countries throughout the developing world. At CURE, she was responsible for creating the communications strategy for general, mid-range and major donors, as well as growing the organization’s general donor base through development of an online, radio and direct mail strategy

$20 for members
$40 for non-members
No refunds

For questions please send an email to info@afpsv.org. 


  • When

  • Monday, June 18, 2018 - Friday, June 29, 2018

  • Where

  • Remote

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