Web Managers Roundtable-Adobe/Siteworx

With the generous support of our corporate sponsors,
the Web Managers Roundtable presents

How to Manage a
Multi-Channel Customer Experience

Kevin Alansky, VP of Marketing, Blackboard
Jon Carpenter, Dir. of Marketing, LivingSocial
Liz Beckman, GM of Web Strategy, AARP Services, Moderator
Peter Demais, VP of Marketing & eCommerce, UnitedHealthcare
James Liu, Asst. Dir. of Software Engineering, American Chemical Association
Sami Hassanyeh, Sr. VP Digital Strategy & Operations, AARP

From customers and prospects to staff and stakeholders, people are bringing increasing levels of digital sophistication to their interactions with your brand. As a result, expectations are rising wherever these contacts occur—web, mobile, and beyond—and the organizations winning the day are those getting serious about integrating these digital customer experiences and creating uniformity across all channels.

In this program, leading digital innovators from across the organizational spectrum will share how they’re responding to this challenge. Our panel will discuss creating a proactive digital customer experience management strategy that achieves success and reduces costs, and they’ll address these central questions:

How did they assess their organization’s customer experience?
What are the best ways to establish the business case for customer experience management? What works, what doesn’t, and what steps did they take to align all stakeholders around a shared vision?

How did they determine what their customers and stakeholders want? And how did they reconcile these often disparate desires and keep their strategic initiatives on track?
What crucial things are they doing in the short-term to achieve long-term customer experience goals?
How did they formulate a strategy and develop a plan to execute it? What processes did they use to implement their plans?
What web experience management solutions did they deploy and how did they apply them?
How did they accurately measure the results of their organization’s investment?
What are the most significant hurdles their customer experience management initiatives had to overcome and how did they meet these challenges?

Join us as some of the region’s top customer experience experts offer their insightful perspectives on building and reinforcing your brand by ensuring consistency of your organization’s customer experiences.

Cost: $55 by Tuesday, October 18, $65 after

Registration is not refundable but is fully transferable for this event

Maximum Seating - 60
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Event Requirements:
1. In order to register, you must be on the invitation list. Contact: julie@justshowup.com to request an invitation. Please include your name, title, company, email and who referred you or how you found out about the event (and yes, it matters).
2. Vendors and service providers can only attend this event via corporate sponsorship. Consultants and small businesses can attend only on a space available basis. Contact: julie@justshowup.com.

Details

Capitol View Business & Conference Center is located at 101 Constitution Ave, NW which is at the corner of Constitution Ave and Louisana Ave, NW.

- Metro: Union Station (red line), Archives (yellow line)

- Parking: There is a lot under the building.

When
Tuesday, October 25, 2011
2:00 PM - 5:00 PM
Eastern Time

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Where
Capitol View Business Center
101 Constitution Ave, NW
(Corner of Constitution & Louisiana Ave.
8th Fl., Rotunda)
Washington, District of Columbia 20001
USA

Planner
Julie Perlmutter

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Where

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