Over the next few years, trend watchers say we’ll swap cash and credit cards for mobile apps, use our cars as wireless hotspots, and turn our smartphones into life’s master remote control. How should we respond to this coming transformation? Will mobile be just another resource in our digital tool boxes? Or can it reinvent our organizations and drive them to where the market is headed?

Join us as a panel of leading-edge mobile practitioners share how mobile is reshaping what they do and how they do it. From upending traditional models with new technologies to creative approaches to partnership, platform, and design issues, they’ll discuss the strategies they’re using to gain the competitive advantage and position their organizations to be the disruptors not the disrupted. Learn how NPR built a competitive mobile presence on an uncompetitive budget and how HelloWallet is leveraging a new wealth of behavioral data to steer their mobile efforts in new directions. We’ll look at high-engagement vs. high-impact platforms and how mobile is revolutionizing user experiences on both the front and back ends, remaking the customer service landscape, and boosting brand loyalties and bottom-lines. 

Mobile’s emerging place in today’s digital ecosystem is not a single destination. It’s an exciting continuum, and this is your invitation to consider where along it you want to land.