Web Managers Roundtable

With the generosity of our host & sponsors, the Web Managers Roundtable - Globalization Series presents

The Survivor's Guide & Best Practices for
Managing Global User Engagement

Special Guest Speakers

Mary Laplante
VP of Client Services & Senior Analyst at The Gilbane Group

James A. Dianto
Sr. Director of Content Management & Localization at Hilton Hotels
Andrew Draheim, Moderator
President of Dig-IT

From day one, global web management has been a moving target. You spend precious resources developing a premium online experience for a target audience using today’s toolbox of content technologies. Then in mere months your audience changes, new technologies materialize and that customer experience becomes outdated, and you’re faced with starting the process all over again.

In this program, Mary Laplante, Senior Analyst at Gilbane Group, will share insights gained during her extensive consulting career and from Gilbane’s private research at more than 100 global organizations. She will explore new and far more effective ways to handle global content management in the face of constant change. She’ll discuss the key strategies, practices, and infrastructures she sees coming and explain the shifts your organization needs to make and the tactics it can adopt to not only survive the global web’s ongoing evolution but benefit from it.

Mary will be joined by James A. Dianto, Senior Director of Content Management & Localization at Hilton Hotels, who will discuss the ways Hilton has changed its content management and user engagement strategy in reaction to shifting forces. He’ll outline the company’s future vision for targeting, marketing and localization, and share how they compete in the global marketplace.

These experts have an important message: While other organizations forever play catch-up, yours can be investing instead in this new brand of "web experience management" and positioning itself to quickly, efficiently, and effectively build new customer web experiences that will:

Ensure brand consistency
Meet changing content requirements for personalized customer experience across multiple channels
Increase global visibility
Sustain brand management programs
Deploy agile market responses

Cost: $55 by Friday, May 21, $65 after
Registration is not refundable but is fully transferable for this event
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Event Requirements:
1. In order to register, you must be on the invitation list. Contact: julie@justshowup.com to request an invitation. Please include your name, title, company, email and who referred you or how you found out about the event (and yes, it matters).
2. Vendors and service providers can only attend this event via corporate sponsorship. Consultants and small businesses can attend only on a space available basis. Contact: julie@justshowup.com.

Details

Getting There by Metro: The Capital Hilton is located only a few blocks from 3 different Metro Stations.

1) METRO - Farragut North (Red Line): Exit the station and go east 2 blocks on K Street to 16th Street. The Capital Hilton will be on the northeast corner of 16th and K Streets.

2) METRO - Farragut West (Blue & Orange Lines): Exit the station and go east two blocks on I Street to 16th Street. Go north 1 block on 16th Street. The Capital Hilton will be on the northeast corner of 16th and K Streets.

3) METRO - McPherson Square (Blue & Orange Lines): Exit the station and go west 3 blocks on I Street to 16th Street. Go north one block on 16th Street. The Capital Hilton will be on the northeast corner of 16th and K Streets.

For more detailed directions: http://www1.hilton.com/en_US/hi/hotel/DCASHHH-Capital-Hilton-District-of-Columbia/directions.do

Parking: Valet Parking is available ($40/day). There are lots of parking lots within a 3 block radius.